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LotCon-Local-Business-Local-Marketing280When the market is not stable, many consumers look for alternative business ventures to generate extra income where possible with or without leaving their current jobs. The rising cost of living compels more consumers in 2016 to work harder with more than one job to generate more earnings to make ends meet.

Potential Internet Business

2016 holds a myriad of business potentials which consumers could consider in generating more income to tie them over a difficult patch in life this year. There are many business opportunities on the Internet for new business ventures regardless of age, background, education or experience. New Internet business ventures today are not hard on technical skills, qualifications or specific requirements to take advantage of the plethora of marketing tools and solutions to be successful.

Nevertheless, any Internet business may require a well-designed and proven business model that would boost up success rates. However, there is a need for appropriate training and support to the new business owner or marketer by well established companies. And more knowledge of the potential Internet business through intensive research pays dividends to new marketers and entrepreneurs.

This type of preparation would put potential business entrepreneurs and marketers on the right track to avoid potential business challenges and pitfalls in earning lucrative incomes. There are various tips and tricks which the marketer or business owner could adopt when the best of Internet business idea is confirmed.

Thus, the first place to check out is the potential Internet business which a consumer may wish to consider in 2016. Below are 5 possibilities to start off a great year.

Possibility 1 – Affiliate Marketing Programs

Affiliate marketing businesses are dynamic Internet business programs that have become very popular today. It is possible to excel in this online business in a short period of time with the right business opportunities presented using the best of knowledge, skills and marketing tools.

Business marketers are known as affiliate marketers whose task is to promote and sell products or services offered by selected affiliate merchants through the affiliate company. The commission is accorded to the affiliate marketer when a sale is successful on the selected products or services.

The market offers a host of exciting and dynamic affiliate marketing programs that bring on lucrative earnings to the diligent marketer over time. Residual income is possible when the marketer adopts the right marketing strategies and approaches offered by the affiliate company registered.
Different affiliate marketing programs in the market offer different terms and conditions from the selection of available products and services to be marketed to the rate of commission or bonus paid to the marketer. It is up to the marketer to understand the scope of each affiliate marketing program before indulging in one or more for an extra income generation.

Possibility 2 – Freelancing

Freelancing is a great way to kick off a new Internet business for those who are already holding a job full-time. Fluctuating economies or market condition may compel full-time workers to consider freelancing as a second job so that more income could be generated to ease the burden of rising living cost.

Freelance business could be related to the full-time skilled job or totally different skilled career altogether as long as there is a fair market for the services. The advanced digital technologies in 2016 offers consumers lots of business opportunities in kick starting a freelance business on the Internet on a small scale; that is, working at weekends or free times.

The Internet offers many dynamic and successful websites offering a variety of freelance jobs with basic or simple skills that include blogging, accounting, designing or administration.

Possibility 3 – Online Training/Coaching

Nobody has too much time to spare for face-to-face training today with the increased work pressures and demands. Hence, online training or coaching is ideal for today’s workers who need to be trained or re-trained. Well designed education packages could be uploaded on the Internet to benefit busy employees or workers who could run through the training materials whenever they are free from anywhere.

Such online training helps the workers to be upgraded in skills and knowledge while providing the best of platforms for new Internet business owners who are skilled in certain industry areas. Well designed online courses are very popular with modern consumers in 2016 who want to be trained for better prospects, but without the inconveniences that could cause a drop in their income generation.

Possibility 4 – Membership Website Generation

Aspiring Internet business entrepreneurs who are skilled in designing and developing websites could venture into membership site generation. This is a highly demanded service from the increasing number of Internet businesses sprouting up in the marketplace today.

Attractive income could be generated with more time on the entrepreneur’s hands as long as the system functions smoothly and effectively. There is no need to be present on a daily basis if the system operates efficiently. A dynamic or vibrant membership website could be designed and developed in advance based on the collated customer information or market research.

The Internet business entrepreneur could schedule proper working hours to design and develop the membership system before marketing and advertising it.

Possibility 5 – Blogging

Last but not least, blogging is known to be a great choice of new Internet business in 2016 as its model is simple and flexible. Aspiring Internet business entrepreneurs can concentrate on developing their writing skills and creativity in generating optimal income based on the preferred topics or subjects.

Good writers should consider blogging as their new Internet business in 2016 to benefit from it with potentially lucrative revenue. Extra revenue could be generated from various dynamic sources such as online banner ads and ad links which could be displayed on the blogs.

Conclusion

It is not difficult to start a new Internet business in 2016 with the myriad of proven business models in the market. It is up to each aspiring Internet business entrepreneur to decide on what is preferred and be proactive in finding the right means to reach the desired end.

Free PPC Tools

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LotCon-Advertising-PPC-training280Google and Bing are not the only keyword tools out there for you to use to generate keywords for your pay-per-click advertisements. In fact, here are free PPC tools that aren’t Google or Bing.

Local Keyword Generator

Want to create a list of local keywords for your Adwords campaign? With the local keyword generator at www.5minutesite.com/local_keywords.php, you can enter your zip code, a radius of up to 100 miles, and your base keywords to generate a list of keywords with the names of all the surrounding cities.

WordHippo

Stuck looking for additional relevant keywords? The keyword tool at www.WordHippo.com will help you search for synonyms and antonyms.

SEMRush

With SEMRush, you can enter a competitor’s website and get AdWords ad copy and position, organic position for keywords, search volume, CPC, competition and lots more. SEMRush is a powerful tool to help manage your PPC campaigns, but the results are limited for free searches. If PPC is a regular part of your advertising efforts, then a subscription will be well worth it.

SplitTester

You’re running two ads and you’re not sure which ad will perform better over the long run? Then the free tool at www.perrymarshall.com/splittester/ is sure to help. Just enter the number of clicks and the click through rate for each ad into the form and you’ll know which ad is likely to be the winner in the long run.

AdWords Wrapper

Easily modify your AdWords keyword list to include broad, modified broad, phrase and exact match keywords. Even create negative and exact negative keyword lists. Go to www.AdWordsWrapper.com to copy and paste your keyword list into the form and the tool will wrap your keywords for [exact], “phrase”, +modified +broad, -negative, or –[exact negative].

Ad Comparator

Forget split testing. This is multivariate testing. The free tool at www.AdComparator.com is a Taguchi-based ad optimizer that will allow you to simultaneously test up to 15 different aspects of any advertisement, email, or website.

Übersuggest

Übersuggest is a keyword tool that will provide many more keyword options not available in the Google Keyword Planner. Easily filter your searches to narrow your search and discover keywords you would never have thought of.

ROI Calculator

Determining the return on investment (ROI) for your CPC ads is a lot easier with the tool at http://tools.ppcblog.com/calculators/roi.html. Just enter the total monthly clicks, estimated cost per click, your conversion rate, and your average profit per conversion to determine your ROI.

BidCops

The tool at www.BidCops.com is free and will save you money on your AdWords campaigns by helping you quickly identify the underperforming keywords in your campaign so that you can remove them. The tool performs an audit of your AdWords campaign in 30 seconds and gives you specific actionable insights.

MergeWords

The tool at www.MergeWords.com can help you quickly create keywords to search for available domain registrations or AdWords. Enter one or more words into each of three available boxes and the tool will merge the words into all possible variations.

JUMBO Keyword

The tool at www.JumboKeyword.com is great for cleaning up your keyword list and adding exact and phrase keyword variations. It also has an Ad-Maker that helps you create your AdWords ads and you can then save the ads to a text file.

These are just great keyword tools that are available for free. Hopefully, you will find them useful in creating and managing your PPC keyword lists and ads.

 

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The growing competition in the market today causes business owners and marketers to strive for more dynamic their sites.

One of the popular online marketing strategies which entrepreneurs and marketers today clamor to deploy is Solo Ad Advertising. This has proven to be an extremely effective Internet marketing strategy that generates higher traffic volumes on a consistent basis.

Solo Ads Marketing Option

LotCon-Internet Marketing-Affiliate-Marketing280Solo ads are known to be highly effective in online marketing to generate a steady flow of web traffic to a website if the marketing strategies that would offer better solutions in boosting bottom lines and more web traffic to strategy is applied aptly. These are personalized online advertising of the targeted brand and business to another marketer’s mailing or subscriber lists.

The business entrepreneur and marketer gain in skipping the generation of traffic phase as ready subscriber lists are available for immediate business promo mailings. Hence, entrepreneurs and marketers could spend more time and effort in developing a more vibrant marketing campaign instead of generating traffic first.

However, a healthy marketing budget must be ready to accommodate the different pricings of solo ads imposed by different service providers who may package their scope of services differently. It is up to the entrepreneur or marketer to identify the most appropriate features that would benefit them with optimal results. Good negotiation skills are a boon to procure more advantages from the service provider.

As more enterprises consider indulging into solo ads advertising, business owners and marketers need to identify the simplicity of solo ads marketing and advertising to gain a fair market advantage.

1 – Identify Reputed Solo Ads Providers

Since solo ads refer to an available mailing list for marketers to leverage on in promoting their brand or products, the very first step in this marketing option is to seek out solo ad providers. These could be freelance marketers or companies with available mailing lists whether they are on a full time or part-time service.

Any marketer with a viable subscriber list could opt to be a solo ad provider on a freelance or part-time basis. The side income could be really lucrative depending on the demand in the market. Fulltime solo ads providers are usually companies that concentrate on generating leads and farming them out to those who want a ready mailing list.

It is not difficult to find solo ads providers in the market with many offering their personal lists for hire. However, not all mailing lists for hire are beneficial to the business on hand as some lists are unfiltered, outdated and irrelevant. Some seemingly appropriate lists which are quite related to the business may have been farmed out to competitors over and over again which make them ineffective.

The best sources for solo ads providers would be social media networks and Ezines directory. These platforms enjoy millions of users daily with special categories and niches that would suit the business. Alternatively, popular search engines may provide further information regarding potential solo ads providers in the market using specific search parameters.

2 – Shortlist Identified Providers

Once a list of potential solo ads providers has been identified, a shortlist must be exercised. Short-listing the possible solo ads providers is an important function to identify the best of mailing addresses that represent the best of potential business leads for boosting business bottom lines at the end of the day.

Further research must be executed to confirm the reputation and track record of preferred solo ads list providers to ensure a good return on investments. Research could involve analyzing their modus operandi and style to measure their professionalism and proficiency in satisfying their clients’ requirements and demands. This is crucial before registering and implementing a dynamic marketing strategy to promote personal business operations.

3 – Execute Solo Ad Advertising

When the right solo ads provider is identified and committed to, marketers could execute one round of solo ads advertising with the provided mailing list. The marketer must have already prepared the best of dynamic advertisements to be sent out to scores of potential leads via the solo ads provider’s mailing list.

Successful solo ad advertising via emailing would require a compliance with the essential email marketing dynamics that include a catchy and appealing subject line that would cause the mail to be opened for a further read.

4 – Deploy Efficient Testing and Tracking Measures

The effectiveness of solo ads advertising and the quality of mailing list addresses must be tracked and measured stringently to evaluate its success. Email marketing is known to be a direct response system that could be tested to indicate the success or failure of the marketing option deployed.

The solo ad could be tested on its versatility and effectiveness in generating interests or curiosity in the marketplace through various response elements; these include accurate tracking of click-through rates, opt-in volume and sales quantum on the promotion. Google Analytics and Hyper Tracker are well known tracking tools on solo ads advertising.

5 – Prepare for Scalability in Expansion Plans

Once the entrepreneur and marketer become familiar with solo ads advertising, they could venture further with multiple solo ads lists via one or different solo ads providers depending on the budget of the marketer. Another approach for expansion in exercising solo ads advertising is to seek out larger mailing lists from reputed solo ads providers.

An increased frequency of newsletter send-outs offers yet another dynamic option for business expansion. The business could be developed much faster with better outcomes if the marketer has a good grasp of what solo ads are with a healthy budget.

Conclusion

Engaging in solo ads advertising is part of a dynamic Internet marketing that more and more business entrepreneurs and marketers are indulging. This lucrative online marketing strategy could be activated by small or big companies, new or established businesses depending on available budgets and proper understanding with apt application. It is up to each business entrepreneur or marketer to move their business forward quickly with solo ads advertising instead of generating their own traffic and building their own mailing list over time.

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LotCon-Internet Marketing-Affiliate-Marketing280The progressive technologies in this era have drastically transformed business with the rise of social media and Web 2.0. All forms of business operations have been highly impacted with aggressive exchange of information for trading, selling and marketing.

Consumers and sellers are interacting actively in a variety of ways to get connected for the exchange of trade information. Blogs and social media are popular channels to communicate and transfer relevant information quickly and efficiently.

Effective Channels for Business

Business owners and marketers are quick to latch on to these channels as leverages to boost their business operations for more sales and profits. Facebook, Twitter, WordPress, Web 2.0 and LinkedIn are some of the preferred tools marketers could manipulate in promoting their business brands and goods.

Small and large Internet businesses are able to engage in these channels for more results regardless of their brand or industry specialty. Online forums or public forums form another dynamic business channel option on the Internet for innovative and aggressive marketers and business entrepreneurs who want more traffic and wider market visibility in their Internet business endeavors.

Online forums are known to be part of the online social media platform with a great influence on a wide audience. An understanding of its concept and functionality would bring bountiful advantages to the marketer.

Power of Online Forums

Forums have been reconsidered as a powerful marketing medium with the presence of the Internet in connecting with like-minded individuals on a topic. This dynamic website application works to stimulate interesting discussions on various issues through online posting.

Information shared in online forums is presented chronologically or in threads where open community discussions are encouraged amongst various members with a moderator or facilitator overseeing the content and direction of the online discussions.

Strong bonds could be generated within the forum web community as each forum platform caters to specific niche audiences.

Becoming Part of the Forum Community

It is easy to become part of the forum community depending on the topic the user prefers. However, an online registration to the preferred forum is required, which is a simple and quick process.

Online forum participants could be anyone from anywhere on the globe, although the minimum age preferred is 12. There is no restriction on number of online forums one could participate in. Forum participants need to fill up a web form to record their username, email, password and CAPTCHA validation, which is applied to filter automated bots that spam forums.

The terms of service encompasses full compliance with the terms and conditions that pertain to the specific forum platform which may differ from forum to forum. Once registered, users could enjoy contributing to the forum through threads that guide users via created guidelines and rules which are enforced by facilitators who police the posts. Participants who abuse the platform or violate the specified rules and regulations could be flagged or removed from the thread. This would bar or ban the participants from accessing the forum platform.

Tips for Forum Deployment

Online forums prove to be dynamic Internet marketing with many features that marketers could leverage on in boosting their business presence on the web. Internet forums comprise individuals that are focused on the suggested issue which gathers targeted niche audiences for the business.

The forum platform becomes a virtual community of like-minded or common interest individuals who share similar thoughts and perspectives on an issue. Social media sites exist for general interactions on the Internet while online forums bring the users directly into the desired community immediately.

Marketers who join the right forums are exposed to their preferred target audiences immediately. If they create their specific forum on the Internet, they attract the desired niche markets without much ado. This is a much cheaper form of online advertising which new or small online business entrepreneurs could deploy in promoting and establishing their business brand in the market.

The choice of topics in creating an online forum attracts targeted audiences. Hence, marketers must identify the type of potential leads they want to have as part of the forum community. The right topic of discussion must be identified to lure the best of potential business prospects to the forum.

Internet marketers must also be niche-specific and tech savvy in setting up and managing the forum with different threads of discussion forming from all corners of the world. Marketers who set up an online forum need to facilitate the forum professionally to gain trust and respect from the forum participants. Terms and conditions of use as well as service standards must be fair and consistent for a healthy participation by forum participants.

The general structure of online forums is providing the right platform to present insights and inspirations to participants. This then prohibits the blatant promotion of businesses regardless of website, product or service on any business brand or company. Marketers who want to manipulate online forums must not post obvious sales information about their products or services as well as brand on such platforms.

Those who manipulate online forums to promote their business or brand blatantly would be banned from accessing the forum platform with a tarnished reputation as a spammer. This could be a real challenge for marketers to undo.

Benefits of Online Forums

Marketers could also learn from others through the forum joined or set up. Many industry experts join online forums to share their market experiences which become valuable to the fresh Internet marketers shorten their learning curve.

It is easy to find more potential business leads through online forums. If marketers stay alert to the forum threads, they would be able to identify potential business leads to avoid wasting time in executing further interactions to propel their businesses ahead.

Niche-specific forums that are well managed help marketers to secure expert or professional status while building rapport with interested parties to the business or brand.

Conclusion

Internet marketers could benefit greatly from online forums as an ideal marketing channel in building the business reputation and driving traffic to the web business site besides seizing the opportunity to establish market expert status for themselves.

 

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Marketing-Success-Guide
Accessible to paid subscribers only

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Why Technology Is The New Driving Force Behind MarketingThe marketing world has changed dramatically over the past decade. As technology has become more fixed in our everyday lives, it has taken over the way we communicate, the way we live, and even the way we do business. Smartphones and tablets have especially contributed towards the way in which consumers shop. These new technological advancements have forced businesses to adapt in order to attract new customers and keep existing ones happy. If your business isn’t currently using technology to market your services and products, then you are seriously lagging behind the competition.

One of the main reasons why digital marketing has become so popular is because it is more convenient and streamlined than traditional offline methods. Not only does the internet make it easier to market your services to your target market, it also helps you to keep better track of your customers. Allowing you to collect data and monitor the success of your marketing campaign, you can easily see what is working and perhaps most importantly, what isn’t working. With traditional advertising, you have no real way of knowing how successful your efforts are; this could lead to your business wasting thousands of dollars that could be better used elsewhere.

The thing about technology is that it is constantly changing. If anything, it is becoming more popular over time. Think about how much we rely upon the internet these days. Compare that to 10 years ago and you’ll see just how powerful technology has become. It shows absolutely no signs of slowing down, and with each passing year consumers are relying more and more upon technology to help them make important buying decisions. So if you’re waiting for the digital age to fizzle out, you’re going to be in for a very long wait. Savvy marketers know that technology is important to their success.

Technology has made it possible for small local companies to compete with larger global companies. Enabling you to reach millions of potential customers from all over the world, it gives you the opportunity to expand and significantly increase your profits. Digital marketing allows you to reach out to your target audience regardless of where they reside. Without technology you wouldn’t be able to reach such a vast amount of people without stepping foot outside the office.

Overall, technology is the number one driving force behind marketing these days. Digital marketing has become essential for both small and large businesses; it is ever-changing and consistently improving. Limits are constantly being pushed and what you can achieve in five years’ time will be significantly different to what you can achieve today. If you don’t want to get left behind, it is vital you take advantage of the benefits digital marketing has to offer.

LotCon-Business-Report-Digital-Marketing-2016 (Yes, it is a FREE download!)

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LotCon-Advertising-Facebook-Ads280Advertisement Solo ads are becoming a popular online marketing option for small to big businesses that have a good budget as solo ads could prove costly. Marketers who wish to deploy solo ads for promoting their business and brands should be informed about choosing the right solo ad that would bring on optimal results.

Marketers need to understand 3 criteria in choosing the best solo ad that would boost their business mailing list for business growth and expansion.

Criterion #1 – A Well Developed Squeeze Page

Good solo ads require a well developed squeeze page or opt-in page that would entice web traffic to become potential leads readily. This would refer to a well designed web page that is user friendly; even perhaps mobile friendly or compatible with the current emerging mobile technology.

The availability of a properly planned and designed squeeze or opt-in page makes it conducive for web visitors to take the necessary responses such as call-to-action responses that favor the business and marketer. These web visitors would not be just ‘passing by’ when they are directed to this page from the solo ad; otherwise, the solo ad is a failure. Web visitors who are directed to the squeeze page must always be enticed to stay on that page long enough to be convinced of the brand and business to take the desired call-to-action step.

The content and format of the squeeze page must be user friendly for the web visitor to navigate the page smoothly to find the desired information about the brand and the business before they make the crucial opt-in decision to be part of the business mailing list. This is a crucial step for marketers who would have their mailing list grow with potential leads to expand their business operations in the market besides establishing their market position and catching the attention of search engines as well as industry authorities for their progressive developments.

Although there are plenty of mailing lists suppliers who are ready to transact on solo ads marketing, the marketers are responsible in preparing other components such as a well designed squeeze page that would entice web visitors to the business website to respond accordingly. The squeeze page is a very instrumental tool that could convince web visitors to opt in as a business potential lead. This would grow the business list quickly, especially if the web consumer is inclined towards the brand and business.

Criterion #2 – Correct Website Link

Marketers who use solo ads must check that their website link is accurate before they pass it to the solo ad merchant who would use it on the mailing list of potential leads. This is a critical checkpoint as a misspelling of the website URL would be costly. Interested web consumers would never be able to find the business website or pay a visit to offer some sales. Marketers would have missed the great and abundant business opportunities when they are careless about their website link.

The mailing list supplier does not hold any responsibility towards a wrong link or invalid link attached to the solo ad sent out to the potential leads. The onus is on the marketer to check and confirm their website URL to ensure accuracy, validity and workability.

The worst scenario could be that the wrong website is a competitor’s website which would have directed all potential business leads to the competitor to cause the downfall of the brand and business. This is surprising as many competitors tend to ride on the success of established brands and companies by having similar brand names, company names and URLs that are meant to deceive and confuse unsuspecting web consumers.

Cautious marketers should always double check on their own website link to confirm its workability so that potential business leads generated from expensive solo ads marketing campaigns would prove fruitful. They should never assume that their website link is working at all times because technical faults could crop up unexpectedly. Every investment made in the solo ads marketing campaign must bring back good returns in the expected timeframe.

Criterion #3 – Monitor and Measure

Marketers must always take the initiative in monitoring and measuring the success of their solo ads marketing strategy. This would refer to a proper understanding of the concept and dynamics before implementation. Next, tracking and monitoring the effectiveness of the marketing campaign is essential to encourage future repeats of marketing campaigns but with better features.

The market offers many excellent traffic checkers and analyzer systems that would confirm the quality and quantity of goods delivered by the mailing list supplier and the solo ads generated for the marketing campaign. This action is necessary to ensure that the solo ad merchant made good on the delivery according to the agreed terms and conditions; otherwise, payment should be held back or repeat transactions are not encouraged.

These dynamic tools are cheap and readily available in the market to assist marketers in confirming a good deal on solo ads marketing. As the marketer takes this initiative, it would be simple to confirm the quality of the potential leads supplied in the mailing list as well as the reliability of the supplier in solo ads.

Marketers could also research on the solo ads supplier on the Internet to check out online reviews of this supplier before transacting. Web tools for measuring the quality of solo ads and suppliers abound on the Internet at low cost to assure marketers of their decision on deploying solo ads marketing and their choice of solo ads supplier.

This is an important criterion in selecting the best solo ad in list building as good tracking and measurements on solo ads and the suppliers would provide the necessary feedback to marketers to more successful marketing strategies and campaigns.

Conclusion

Solo ads Advertisement are powerful online marketing tools which marketers today would engage in if they have the allocated funds as solo ads could be rather expensive. However, the returns are huge in drawing high web traffic to the web business site with potential leads that could benefit the bottom line of the business.

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Solo Ads - Media BuyingSolo ads are highly preferred by marketers to boost their business brand on the Internet with the many benefits these ads offer. This is an online marketing technique that is widely indulged in by small to big companies today as there are more and more reliable suppliers of authentic and useful mailing lists in the market. That forms the basic premise of solo ads as a dynamic online marketing tool.

Marketers are finding it hard to seek authentic targeted niche audiences to fuel their business activities to boost sales and profits due to the increasing competition in the marketplace. Greater effort and best marketing tools are required to position the brand above the competition. Online ads are instrumental in this objective with their appealing designs and captivating styles. Solo ads focus on the brand to draw more interested consumers to the website of the business.

Dynamics of Solo Ads

Solo ads are online ads that a marketer pays another to have them put on the supplier’s mailing list, which is supposedly trustworthy and relevant to the marketer’s brand of business. This form of marketing is known to be effective as mass emailing is performed through an established mailing list that need not take time to build.

Many desperate marketers with funds are willing to pay for solo ads that ensure a reliable mailing list of authentic mail respondents who are likely to be open to the business brand and goods as these would have been tested by other marketers on similar products and offerings. Marketers who do not have the time or skills to build their own mailing list but want to promote their brand and wares are likely to resort to solo ads especially if they have the advertising budget.

There are 3 essential actions that must be activated for solo ads to be effective in any Internet marketing campaign.

1)  High Quality Ads

Solo ads are online adverts; they must be of high quality to attract the desired niche markets that would boost business sales. Solo ads are only effective if they are kept real to reflect the business and brand that would attract the right crowd. Marketers who are indulging in solo ads must know how their ad is going to look to their targeted audiences. The ad must be able to impact the viewers to compel an opt-in call-to-action, such as clicking on the ad immediately to be directed to the website for further details or actions.

Only high quality ads would be able to capture the interest and attention of mailing list recipients as they get many ads daily. Poor quality ads or irrelevant ads are normally deleted without a second look or thought. Hence, marketers must manipulate solo ads to their optimal potential as there is a price paid for these ads. Marketers must identify their targeted niche markets to identify their primary needs to design an appropriate ad that would entice their targeted recipients.

High quality solo ads must satisfy consumer needs with a plausible solution offered that would be attractive to targeted audiences. This would stir consumers to make a call-to-action response that would benefit the business. These consumers are more likely to be the ones who would convert to potential business prospects and customers to the brand and business.

Marketers should avoid pre-written ads that are to cover a wide scope of consumers, which may seem a large number, but contain very few relevant potential leads that would benefit the business at the end of the day.

2)  Choice of Reliable Suppliers

Another important component for successful solo ads is the choice of reliable mailing lists suppliers. Too many unscrupulous mailing lists suppliers are flooding the marketplace with bad lists that are passed off as quality or authentic lists.

Many of these bad hats are supplying poor quality mailing recipients who are not interested in the brand or business, but pushed to the unsuspecting marketer at high prices. If the marketers are desperate for potential leads to fuel business sales and development, they would be deeply disappointed. They would only experience very low percentages of interested buyers or business prospects from such lists.

Sometimes, bad list suppliers offer good lists, but to multiple marketers of similar businesses which make them as competitors. This would not generate the desired results marketers would want as they are facing heavy competition from their peers.

Reliable mailing lists suppliers are those with a proven track record of integrity and trustworthiness in the marketplace to offer good lists to marketers according to their preferences and requests. Helpful ones would even provide filtered leads to ensure useful leads to buyers who need not waste time and effort in filtering but start using the leads immediately.

3) Reasonable Charges and Terms for Mailing Lists

Smart marketers who plan to deploy solo ads must know what they are paying for and how much for how many. Many unscrupulous suppliers of mailing lists tend to take advantage of desperate and naïve marketers who do not know the market price of solo ads and mailing list with higher prices.

However, the market prices for good solo ads could be relatively high which is the reason unscrupulous suppliers manipulate unsuspecting buyers. High priced solo ads from established suppliers could be a worthy investment if the suppliers have a proven track record in such dealings.

Hence, marketers need to know if they are spending, rightly for solo ads to boost their traffic for their business. They could check out the market value of several reliable suppliers before committing to one. There could be other terms and conditions which may not be favorable to the marketers such as limited list size or unfiltered lists. Marketers must be alert to these and confirm if the terms and conditions are acceptable to fulfill their business goals and objectives.

Package deals could be worked out if a reliable mailing list supplier for solo ads is identified, although many marketers prefer to work with several to avoid stale results; as the saying goes, “familiarity breeds contempt.”

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Solo ads are very effective marketing tools in the hands of an innovative marketer or business owner who knows its dynamics. After successful runs with solo ads, marketers and business owners would be ready to enhance and fine tune the dynamics of this marketing tool for greater ROIs.

There are 6 specific components of Solo ads that would enhance its viability in the marketplace that would distinguish them from other marketing ads flying around. These could be more cost effective and efficient from others in terms of results and effort. Higher web traffic is generated through Solo ads to boost the bottom lines of the business or company.

1 – Problem Solving Solo Ads

Not every Solo ad would be effective in generating the desired outcome if its components are not well understood to be deployed rightly. Online marketers tend to be sketchy about the ad instead of designing one that would solve targeted audience’s problems with their recommended products or services on promotion.

Solo ads are not only to look attractive in capturing attention which is the first draw but no interest is generated if the ad does not propose a plausible solution to an existing problem encountered by the consumer. A constant pitching about the products or services, even if on their benefits and advantages would not get consumers to make a purchase unless consumers’ problems are eradicated through the products or services rendered.

It is crucial for marketers or business owners to understand the needs of their customers or potential leads before designing an ad that would offer a dynamic solution through their recommended product or service. It is insufficient to have a cool logo or attractive graphics in a solo ad to win over consumers on sales.

2 – An Irresistible Offer

A successful solo ad must contain an irresistible or an appealing offer that no consumer would be able to deny, resist or avoid. Such an ad should also include an upcoming deadline to encourage a quicker click on the ad for redemption before the offer runs out. A prompt clicking would safeguard consumers’ interests and benefit with the promised offer.

Such offers included in a solo ad make the ad even more attractive, especially when the offer is free with a simple call to action like keying in their name and contact information. The smart marketer or business owner who manipulates solo ads need to be creative in offering attractive giveaways on a limited timeframe to stir interest and hype.

3 – Advertise Through Ezines 

One of the most effective channels for solo ads on the Internet is through Ezinearticles.com. This is an excellent platform to display solo ads in reaching the right target of the audience for the brand or business. It is appropriate to tailor the promotional message to the specific market niche via Ezine platform as lots of varied consumers read the high quality articles at this platform.

Ezinearticle.com has a myriad of topics and categories which contain alluring content to draw more potential business leads to its platform in seeking the right information on required products and services. Solo ads placed in Ezine directory are exposed to a wide network of potential consumers, suppliers, retailers and competitors in the market for the desired niche markets to boost business profits.

4 – Effective Presentation of Solo Ad

When solo ads are to be deployed as the preferred marketing tool, these pieces must be well written in an attractive style and presentation that would entice the right target market to its shores. A conversational style is preferred on solo ads to make the ad more friendly, personal and easy to read as if the targeted audience is a good friend who is ready to support the brand and company.

Loyal customers would enjoy the well designed solo ad whose presentation caters to their needs. Useful contents of the solo ad are extremely crucial in a successful marketing plan using solo ad. Readers are able to relate and empathize with the ad contents when the condition beckons them to their own life’s challenges. Well written solo ads in the proper writing format help boost readability and acceptance of the ad contents by consumers.

5 – Focus on More Clicks

Solo ads are to generate more clicks with the right displays promoting the product or service. Once the ad link is clicked, consumers are directed to a squeeze page where their personal contact information is requested before a freebie is given in exchange. This is normally the reason consumers click on the ad link.

It is advisable to implement an efficient tracking system to track the number of clicks and leads secured from a solo ad to determine its viability as a marketing strategy. Marketing campaigns could be improved through a proper monitoring system that would motivate more clicks on the solo ads generated. Marketers would understand better the types of features which are most effective on solo ads.

6 – Stick On with the Winning Formula

Marketers and business owners may have to find their winning formula on solo ads through trial and error with acute monitoring that gives hints and tips. Once a winning formula is unveiled, marketers and business owners could continue to ride the wave of success repeatedly for all subsequent campaigns as the niche markets would have been identified.

Solo ads formulas may need to be changed if the business objectives and marketing approaches change. Marketers and business owners would need to review and backtrack to re-design another winning formula for solo ads on perhaps a new line of products for different niche markets.

Conclusion

Solo ads could help marketers and business owners make attractive earnings on their products and services if they understand how to manipulate the features of such marketing tool. Time and effort are required to test out the different features of solo ads to generate the winning formula for any product or service.

Innovative marketers or business owners could also engage solo ads with other dynamic marketing strategies such as email marketing or video marketing to gain more success and business outcomes.