Selling Online: Website or Blog? Use WordPress?

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Obviously if you are going to be selling online or start an e-business, you need to build at least one website. You can choose to have a website created for you, even choose to maintain it yourself. Realize that to be successful in any online selling you will need constant updating.

If you choose to use a website you need a software program to create your website, it might be difficult for you to find the time to make changes to quickly to react to market conditions. If you use a web designer, it will be expensive for you to call this person regularly to request changes made to your website.

Therefore, when you are starting selling online it is important for you to choose a software platform that will be easy for you to update, whenever you need to do so. Even better, it should be possible to make changes online, so you are not even required to be at a specific location or in need of yiur desktop computer. Obvious, the best software program to use would a blog such as offered for free by WordPress. A WordPress log is easy to update and easy to customize and many options are available, free or at a charge.

Of course you don´t need to do all of the customization yourself. But as all software and tools are online, you and a designer can work on ir from different locations at the same time. But it allows you to make on your site quickly to communicate the latest information and special offers to your site visitors. A WordPress blog will fit in nicely for almost any type of online business including selling online.

WordPress is considered to be open source software. That means that the software is basically free to use, but can be updated and improved by by software professionals. Software professionals provide WordPress users with two different kinds of customization at a charge or offer special tools at a charge. Users can customize the look of their website using a wide variety of free or commercial WordPress themes to enhance selling online.

WordPress themes can be purchased or acquired free on the Internet. A WordPress user with a basic knowledge of the program can quickly change the look of their entire website by activating different themes until they find the look that they want. There are many themes to choose from, specially designed for selling online

If you are starting an e-business, it may be a good idea for you to choose free themes until you know how you want your website to look to impress your visitors. Then when you have the look you like you’ll want to invest in a paid theme.

One of the benefits of working with a WordPress theme is that it is universally understood among web designers. You can very easily hire a web designer to take over your design and to give it a fresh look. If for some reason the relationship you have with the designer does not work to your satisfaction, you will be able then to find a replacement designer very easily.

Also, a WordPress installation can be customized in its functionality. WordPress can be configured by software designers to do different things you want to achieve for your selling online. Any installation of WordPress can be customized with what are called plugins.

Plugins are software additions or modifications that can easily be added to WordPress by uou or your designer to change its functionality or extend it. For example, a WordPress website (blog) can be turned into a paid membership site with the use of a plugin. Or a WordPress installation can be turned into a social network with the use of one or more WordPress plugin(s). All to enhance the way you like to do you selling online.

WordPress can be changed to accommodate different layouts and different formats. It can also be extended to give advanced statistics and extra protection two ward off attackers (hackers). The WordPress plugin system makes the software a valuable asset to you as e-business owner selling online.

Once you and/or your staff learn how WordPress works, you will then be able to extend that knowledge into your next project. If you expand your online business or include more products, you can build multiple sites (blogs). Everything that you learn from one WordPress site is easy to carry over to another. It is an excellent platform to quickly build and tear down sites if needed.

The other thing that WordPress allows you to do effectively is to build different blogs with same “branded” look for different purposes. If you want to build a blog specifically for getting users to subscribe into your blog, you can do that very easily.

If you want to build a website specifically for the purpose of selling online and displaying specific information, such as a countdown clock, WordPress will allow you to do this. The flexibility of the plugin system makes the WordPress platform the single most effective choice that you can make as you are starting out your journey in selling online.

e-Business and Mailing List

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Need of building a Mailing List

The single most important principle in your e-business will be your ability to build and grow a mailing list of people that you can contact without effort. You have probably heard in passing, that “the money is in the list”. You probably also heard a correction or caveat to this, that the money is actually the relationship you have with the people on your mailing list. Both of these are correct statements.

However, even understanding these principles will not bring you to a sustainable income. There are a couple of factors that you need to understand at the outset of mailing list building. First, your structures must be systematic. In other words, those people that join your mailing list should be part of a process that is continual in your business.

You will have a continual drop-off effect on your mailing list. You will have those that will grow disinterested in hearing from you. And you will have those who decide that your information is not worthwhile to them. You should be building your mailing list continually so that you’re replacing these people constantly over time.

While many people understand how to get prospects onto their “list”, most don’t understand how to do it so that it happens consistently and predictably in terms of the number of people who are going to come on and fall off. So as you seek to put the technology in place in order to help you to build your mailing list, think about how your system has to include ways to grow this list constantly and keep your mailing list “clean”.

The technical part of building a list is rather easy. On your website you will need a form to signup to your mailing list with a connection to an autoresponder. People that come to your site will enter their name and e-mail address into your form and they will be placed into an e-mail database that you will have access to.

In order to do this you will need to choose a company that will store e-mail addresses. There are a number of companies that are well known for this. You will probably notice that each one of them has certain features for the price that’s being offered. Candidly, you do not want to spend a lot of time trying to figure out which features are best for you at the beginning of your business. Find one reputable company for your mailing list building and e-mail marketing. Make sure that their monthly fee is within your budget and then leave it at that.

Are you considering starting YOUR own e-Business?

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If you are considering starting an e-Business there are still a number of advantages that you have compared to another offline business. In some ways the rules are very different in running and offline and an e-business. Some rules are the same whether you’re running an e-business or an offline business.

The key to being successful in what is called either Internet marketing or information marketing is to understand the basic structure of how this kind of e-business operates. Most entrepreneurs will tell you that it takes a long time to get an e-business started but that it will sustain itself over time.

One of the key principles in starting any business is to get to that point where you have established a sustainable competitive advantage. That means that you got a place in the market that generates significant income from a system that is difficult to copy by another busienss. This is an important, because it is easy to generate cash flow online. But there is always a question of whether or not if that cash flow is sustainable, based on the energy that it took to produce the work and the compensated receiuved.

Many people get started in Internet marketing, and are excited about the fact that they are able to generate some income. They’re excited when they are paid through a PayPal account without having to receive a paycheck. However, those same individuals may be disappointed to find that in order to continue to receive that same income they will have to work constantly. Therefor, it is necessary to make some distinctions in terminology. The ability to generate cash could be called “Internet marketing” or “Online marketing”. When these two ways of generating cash flow are done through information-based products, we could call it “information marketing”. It will takes a system to create the framework that allows the income to be received constantly, without having to be present for every minute for generating it. This is where the term e-business differs from the other terms.

An e-business is built when there is a sustainable competitive advantage that eventually becomes recurring income. That recurring income is generated without the creator or owner having to work constantly, and be present for every dollar that is made. That means that because an individual can produce income or cash flow, doesn’t mean that they have a “business”. Without this understanding, you could easily stop short of doing what is necessary to have something that will last over time.

If you need to work for every dollar that comes into your account, you will be eventually burn out. While your market position might be sustainable; while there may not be many competitors, you have a limited capacity to work. No one can work 24 hours a day and seven days a week. No one can go years without ever taking sick days. And if an individual has any relationships with family or friends, it is unlikely that they could go years without ever seeing any of them. The point here is that working for every dollar is no way to have or run a business. Your goal in starting your Internet marketing based operation is to build it into an e-business. That means that if you were to take a vacation or if you were to decide to go and visit your family, your income would not stop.

It means that if you decided to try to expand your business, by working on a new project, that you would have time to explore every aspect of it without destroying your income. Without the ability to do that, your business would stay the same size indefinitely. It’s important to start your e-business with the understanding that until you’re beyond the money-for time phase you have not yet accomplished a goal. Spending your time and working for every dollar, will keep you in survival mode. But it is not a way to build your lifestyle.

Through other articles we will explore ways that you can build this kind of e-business: the kind that allows you to expect cash to come into your bank account without having to spend the time to make it happen. You are building structures that will do that for you. Just as an offline businesses will have a structure that has managers, employees and suppliers, your e-business will have the very same kind of structure.

Making Money on the Internet (web marketing)

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Among the wonderful things about making money on the internet is that returning cash from internet marketing is something that’s readily available to everyone. It doesn’t matter whether you have actually an university level or otherwise, and unlike the majority of jobs, past encounter isn’t really essential either.

A different point that makes internet marketing such a desirable selection if you’re finding a way to make cash is that in contrast to most offline company choices you could name, you don’t require a huge piece of income to introduce a web company either.

This doesn’t imply that money doesn’t help, or that there’s no price affiliated with web marketing. On the contrary, if you’ve some money to purchase your company, it could quicken your journey towards success by a sizable frame however if there’s no money readily available, you could still achieve success as long as you’re willing to place the moment and initiative in.

When a person very first start moving in web marketing, he is just a beginner, somebody that’s merely started an advertising and marketing career. In advertising idiom, he/she is a ‘rookie’, somebody that’s simply not knowing the ropes.

When you’re still at the beginning stage of online web marketing, it might be difficult as there are a lot of diversions and downfalls that you might encounter. In fact, there are so many likely errors and things that might miscarry that it’s broadly concurred that of the people who choose to make money online, greater than 95 % will never obtain anyplace whereas less than 5 % will certainly make cash and complete some level of excellence.

For that reason, it’s reasonable to suggest that it’s in no chance an offered that if you determine you desire to take in money from the internet that you’ll doing this. Without a doubt, the bare statistics suggest very much the reverse as highlighted above.

Here you’re going to learn about the errors that so many newbies fall foul of to prevent them accomplishing success and how you may avoid doing the same.
Will this assure your success? Woefully, likely not because there are so many variables that ultimately decide whether you’re successful or not, and not all of them are controllable. For instance, as with each situation in life, being in the correct place at the correct time may have a huge impact on how successful you are and this isn’t truly something that you’ve any control over.

However below’s the issue. If you know exactly what errors to stay away from are, you may avoid making them. If you’re witting of just how you take your business to the following level, you may do so. Both of these elements better your chances of accomplishing excellence by a substantial frame, and after reading this blog content, you’ll have a clear understanding of exactly what these errors are and how you may prevent them.

Selling Online: What products should you sell online?

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Selling Online: What products?

Making money online is a big industry these days. There’s no question about it, the internet is taking the world by storm. People are using the internet more and more these days for selling online. The younger generations will complain the entire day if you strip off their internet access. Businesses won’t be able to run normally without a smooth internet connection and surely, any people will miss their beloved social media sites like Facebook. If you take a look around you these days especially at a coffee shop, people are mostly staring at their Smartphones or tablets most of the time.

What this means is that it is a golden era for internet marketers indeed. If there was any time that is considered as a good time to start an online business, that time would be now. Think of it this way, if you can just place an item that people are actively looking for on the internet, you will make a fortune. It’s really hard to ignore the amount of people that buys stuff online these days. You will even find people ordering pizzas from the internet and there are people who shop for groceries from the comfort of their homes. That’s right, it’s time you find a good product or two that you can sell online. Here is a quick guideline to help you find a good product to sell.

Selling Online: Want vs. Need.

When selecting a product to sell online, one of the most fundamental analysis that you should be doing is to ask yourself a question of whether the market is looking for the product as a want or a need. One needs to be very careful when looking at this because many people are still confused between a want and need. To make things easy, we will use question of success as a way to determine if the product is a want or a need.

When a product is in the ‘need’ category, it would mean that the users will require the product or services to do something in order to succeed. For example, if you want to cook a soup, you will need water or some sort of fluid for the soup to be a success. Ingredients such as mushrooms or vegetables in your soup are obviously not necessary to cook a bowl of soup and are categorized as a ‘want’.  So it is clear then if the relationship between a want and a need.

However, which one of the above is a better product to sell? Most gurus will agree that it is better to sell the ‘want’ instead of the ‘need’. There are several reasons for it. The first reason is a battle between emotions and logic. Let us look at the ‘want’. People buy in the ‘want’ category because they buy emotionally. They do not need the product but they will buy it because they want it. Take the Apple iPhone for example. No one actually needs it to for their daily life. In fact, without an iPhone no one will die and life goes on.

However, it is because of human want and greed that makes the iPhone one of the most bestselling devices today even when it is much pricier than its competitors and even when their competitors are offering a better product. So what this means is that for a product in the ‘want’ category, you should be able to sell the product for a higher price. However in the ‘need’ category, most of the products are very basic and it is very readily available. This means the price point will be much lower than a product in the ‘want’ category.

Quality and effectiveness.

The next thing you will want to take a look at when it comes to choosing a product for selling online is the quality of the product and its effectiveness. When we talk about quality and effectiveness, we are talking about if the product actually works in real life or not. For example, if you are in the diet niche, if your diet program working in real life. Will people undergo a life changing experience if they choose to buy and try you product. If it is, then you are in business selling online!

Success begets success. And you will find that people who do use your product will be very happy and buy from you again. They will even recommend you to people they know and your business will take off from there. However, if it’s the other way round, you will find yourself struggling all the time to get your products off the shelf if not at all. Hence, before you start selling something, make sure it works and make sure you will be proud selling it to your own mother. There’s no point selling something that is only sounds good on paper and utterly useless in real life.

Affiliates should look for good track records.

If you are an affiliate marketer, then you should always look for products that have a good track record. Learn to look at the statistics and the testimonials of an affiliate offer before you decide to promote it. Try to seek out the opinions of the general public within a public forum to see what real customers are saying about it. A good product will naturally get good testimonials and it will sell naturally. People will talk about it and start to rave about the product.

Competition level to Sell Online.

Finally you will have to take a look at the level of competition within the niche that you have chosen. Obviously, you want to see if there are any ‘direct’ competitors for the product that you plan to sell. What this means is that, if there are people who are selling the same kind of product that does almost exactly like what your product will do, and then you need to work hard to see how you can improve on your product or just promote their product instead. If your competitors are selling products that are not directly competing with yours, you should be able to dominate your market easier.  Hence choose your product wisely and sell a product that you will be proud of.

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They have different methodologies and approaches to marketing. The main difference is that in Internet marketing, all is done from your computer, whereas in network marketing, besides using computers, many things can be done offline to promote your business.

Many online marketers use both Network Marketing and Internet Marketing to make money online. Network marketing takes building relationships and provides a residual income whereas Internet Marketing is point of sale income.

Internet marketing is the selling of services and products using the Internet. You can promote your own products and services but also promote through affiliates or work with Joint Venture partners. Growing a list of email subscribers is key as the main promotional avenues is sending emails. Internet Marketing is a great way to reduce costs of any direct sales product. It is also wonderful for providing instant access to any electronic information.

Network marketing is creating a network of sales distributors who will be engaged in marketing and selling the company’s products. It is primarily a system of networks that have been perfected by Multi Level Marketing (MLM) companies. A business opportunity is offered to whoever is interested in the product promoted by you. Anyone who is interested in earning some extra money can join in and start as a distributor or affiliate; thus a group of people is created and they all work towards one goal – the sale of the MLM product and adding more sales people under their name. These products can be sold by face to face meetings, advertising on the internet, advertising offline methods, and word of mouth.

Network marketers can make use of online and offline techniques to build their team. Phone calls on the Internet using facilities like Skype is possible now, but may not be as effective as traditional phones using landlines or cellular phones. There are many ways online to network with potential customers and business partners by going to some of the well known sites like Facebook, Twitter, YouTube and just making friends there. If you connect with someone and they want to know more about you and what you do, send them to your website.

Content in this blog will support both Internet Marketing and Network Marketing.