Personal habits and attitudes for successful online marketing

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Embracing some valuable personal habits and attitudes for successful online marketing

Online marketing is such a big realm in a sense given the number of marketers who resort to it for several reasons. Business tycoons turn to online marketing given the preference of most consumers to purchase online because it’s convenient while at the same time it allows marketers to display their product to a wider audience all over the globe without much hassle since the majority of the population have and uses the internet. Even if the intention of the web user is to actually search for a particular idea, most web sites often have associated advertising links or videos where several products are introduced one way or another.

Why online presence is significantly impacting one’s target market

When you have finally decided to start on a new endeavor in life and would like to begin your journey in the business world, it is not at all surprising that you would likely find yourself in many pitfalls. This is quite pronounced especially when no one is guiding you and that you don’t have a bit of an experience or good theoretical background about what you intend to embark into. This is also a similar scenario occurring among those who are venturing into online marketing.

Think differently in online marketingOften, many advertisers simply think that once they have uploaded the video or any ad of their product, they will have to wait for a few days and they are likely to find a boost in their sales. This could be true for some but not entirely the same picture all online marketers are experiencing. In fact, the bulk of those who post online ads often end up redefining their advertisements just so they can attract buyers and make them advocates of the products.

Online marketing is a very good and efficient tool but this could only be materialized once you have created an effective online presence for without such your ad will just be one of the many who will never get to be viewed in detail. Consumers find striking ads catchy compared to dull ones. This is a universal attitude of humans so better move around this circle if you would like to start impacting your target market.

Think differently and be one of the tycoons in online marketing

Because online marketing is a competitive arena, you should always think out of the box and create fresh, exciting ideas that is sure to ignite the needs of your target market. Mavericks in online marketing often find perfects spots in the top ranks of online marketing because they always think first of their client and tickle their imaginations. There appears to be no borderline for most effective online marketing people. They always see to it that they can move beyond the hurdles and always find perfect solutions to various issues of internet marketing. Such moves of success often begin with one’s perspective and way of thinking. The majority of these online marketing geeks often thinks that everything is limitless and so they always find a good reason why their idea will work. They also often believe that in everything, there is always a better alternative thus you do not need to settle for something you already know but you can always experiment to create another magnificent stuff. It is also a big no, no in online marketing to give up. You should, regardless of the situation be sanguine at all times. Positive outlooks always bear marvelous fruits in the end.

The mix and match of personal habits and online marketing

So is there a single, complete ingredient to successful online marketing? The answer is a yes and a no. No in a sense that there is no defined ingredient that will make one a successful online marketer but yes because everything actually lies within one’s self. You need not look farther since it will always begin with you. Your outlooks and personal habits often impact how you actually look at things and how you navigate your ship even in online marketing. The goals in online advertising are never met by someone who simply relies on others to do the things for them. A good attitude that is habitual and personally embraced will most likely develop in you a creative and fruitful online marketer.

Successful personal habits and attitudes to become an effective online marketer

So what personal habits should you possess to become efficacious in online marketing? Well for one, you should always be open to ideas and never stop learning something new every day. Make it a daily habit to always get to know something better. Never boosts of what you have already achieved but always be humbled to turn to people who you think knows best or who can help you make what you created, better.

Second, you can make online marketing not solely a literal selling endeavor. Instead, use it as a means to generate more friends. In this way, when the circle of those who know you becomes wider then it is likely that they will also help you advocate for the products you are actually advertising. So ensure that you make your audience feel that they are part of your world and not just mere instruments for the success of your business.

Third, always look at the brighter side and never give up. Failure is a common denominator in everything including online marketing. Success doesn’t come that easy or served to you on a platter whenever you order it. It is something that you would have to work hard for. You will have then to be prepared for several or even millions of failed attempts before you can finally say that you’ve made it. It is of great impact then that you look at your personal failures as an opportunity to grow and create new ideas rather than looking at it as a waste. Remind yourself always that no one started with anything including online marketing with all the right elements. So it’s always ok if you have failed before tasting success.

Valuable personal habits and attitudes for online marketing

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Embracing some valuable personal habits and attitudes for “successful online marketing”

successful online marketingOnline marketing is such a big realm in a sense given the number of marketers who resort to it for several reasons. Business tycoons turn to online marketing given the preference of most consumers to purchase online because it’s convenient while at the same time it allows marketers to display their product to a wider audience all over the globe without much hassle since the majority of the population have and uses the internet. Even if the intention of the web user is to actually search for a particular idea, most web sites often have associated advertising links or videos where several products are introduced one way or another.

 

Why online marketing presence is significantly impacting one’s target market

When you have finally decided to start on a new endeavor in life and would like to begin your journey in the business world, it is not at all surprising that you would likely find yourself in many pitfalls. This is quite pronounced especially when no one is guiding you and that you don’t have a bit of an experience or good theoretical background about what you intend to embark into. This is also a similar scenario occurring among those who are venturing into online marketing.

Often, many advertisers simply think that once they have uploaded the video or any ad of their product, they will have to wait for a few days and they are likely to find a boost in their sales. This could be true for some but not entirely the same picture all online marketers are experiencing. In fact, the bulk of those who post online ads often end up redefining their advertisements just so they can attract buyers and make them advocates of the products.

Online marketing is a very good and efficient tool but this could only be materialized once you have created an effective online presence for without such your ad will just be one of the many who will never get to be viewed in detail. Consumers find striking ads catchy compared to dull ones. This is a universal attitude of humans so better move around this circle if you would like to start impacting your target market.

Think differently and be one of the tycoons in online marketing

Because online marketing is a competitive arena, you should always think out of the box and create fresh, exciting ideas that is sure to ignite the needs of your target market. Mavericks in online marketing often find perfects spots in the top ranks of online marketing because they always think first of their client and tickle their imaginations. There appears to be no borderline for most effective online marketing people. They always see to it that they can move beyond the hurdles and always find perfect solutions to various issues of internet marketing. Such moves of success often begin with one’s perspective and way of thinking. The majority of these online marketing geeks often thinks that everything is limitless and so they always find a good reason why their idea will work. They also often believe that in everything, there is always a better alternative thus you do not need to settle for something you already know but you can always experiment to create another magnificent stuff. It is also a big no, no in online marketing to give up. You should, regardless of the situation be sanguine at all times. Positive outlooks always bear marvelous fruits in the end.

The mix and match of personal habits and online marketing

So is there a single, complete ingredient to successful online marketing? The answer is a yes and a no. No in a sense that there is no defined ingredient that will make one a successful online marketer but yes because everything actually lies within one’s self. You need not look farther since it will always begin with you. Your outlooks and personal habits often impact how you actually look at things and how you navigate your ship even in online marketing. The goals in online advertising are never met by someone who simply relies on others to do the things for them. A good attitude that is habitual and personally embraced will most likely develop in you a creative and fruitful online marketer.

Successful personal habits and attitudes to become an effective online marketer

So what personal habits should you possess to become efficacious in online marketing?

First, you should always be open to ideas and never stop learning something new every day. Make it a daily habit to always get to know something better. Never boosts of what you have already achieved but always be humbled to turn to people who you think knows best or who can help you make what you created, better.

Second, you can make online marketing not solely a literal selling endeavor. Instead, use it as a means to generate more friends. In this way, when the circle of those who know you becomes wider then it is likely that they will also help you advocate for the products you are actually advertising. So ensure that you make your audience feel that they are part of your world and not just mere instruments for the success of your business.

Third, always look at the brighter side and never give up. Failure is a common denominator in everything including online marketing. Success doesn’t come that easy or served to you on a platter whenever you order it. It is something that you would have to work hard for. You will have then to be prepared for several or even millions of failed attempts before you can finally say that you’ve made it. It is of great impact then that you look at your personal failures as an opportunity to grow and create new ideas rather than looking at it as a waste.

Remind yourself always that no one started with anything including online marketing with all the right elements. So it’s always ok if you have failed before tasting success.

Internet Marketing Strategies That You Need To Avoid

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Internet Marketing Strategies

Internet Marketing Strategies SuccessAs an online entrepreneur, you must have likely heard about some ineffective internet marketing strategies already. In fact, you can read a lot of articles online about the different marketing strategies that you need to avoid. If yes, then this is good news because you can now plan your campaign carefully and avoid jeopardizing your website. Similar with offline marketing, there are many ineffective strategies that have been created by internet marketers that are still used among unsuspecting online entrepreneurs.

The internet marketing industry changes over time and it is important for the internet marketing campaigns to keep up with the changing times. The ineffective marketing strategies were created with the pure intention of raising brand awareness of online businesses. However, due to the dynamic environment of the World Wide Web as well as the changing rules of advertising programs as well as search engines, the strategies have been classified as ineffective already today.  As an online entrepreneur, it is crucial that you know what these ineffective strategies are so that you can exclude them from your current internet marketing strategy. This will not only save you a lot of money but this also prevents you from wasting your time and effort.

What Makes An Internet Marketing Strategy Ineffective

As mentioned earlier, internet marketing strategies become ineffective because of the changing environment of the World Wide Web. Another reason why they become ineffective is that the preferences of consumers when it comes to advertising also change from time to time thus this means that internet marketers should always update their strategies constantly in order to meet the demands of their prospective clients.

Just because particular internet marketing is ineffective does not mean that it is illegal. Some novice internet marketers tend to panic as soon as they find out that one of their internet marketing strategies is actually considered ineffective. It is important to define that ineffective marketing strategies are those that no longer bring relevant traffic and sales conversion to your website. Apparently, there are some internet marketing strategies that are too inconvenient for your clients to patronize. Below are the different types of ineffective marketing strategies that you should avoid at all cost if you want to ensure the success of your online business.

Online Classified Advertising

Online classified advertising has been hyped during the time when internet marketing is still very young. Although online classified advertising is still used until today, it is considered as an ineffective internet marketing strategy the fact that those who visit classified ads are mostly business owners. Although this particular strategy can help you promote your business in your community, it really does not bring in relevant traffic to your site. However, you can still post your business information on online classified ads  but do expect to generate a lot of traffic to your site. Unfortunately, most people will forgo classified ads whenever they are looking for a particular product online these days.

Spamming

As an internet marketer, you must have an idea that spamming is considered as a mortal sin in search engine optimization. There are different forms of spamming that you can commit and these include posting bulk articles in your blog and submitting a lot of articles required by article directories. Another form of spamming is to send bulk email notifications to your subscribers’ inboxes. Spamming is still used by many people to drive traffic to their site but the problem with spamming is that you can easily lose your reputation and credibility as an online entrepreneur. Moreover, search engines like Google heavily penalize spammers by blocking websites permanently and removing them from their index. You certainly do not want to be blocked from search engines, do you?

Pop-up Advertisements

I have yet to encounter someone who loves pop-up advertisements. Although pop-up ads can catch online users by surprise, they are more annoying than useful. Remember that most people block pop-up ads from their browser so if you invest in this type of advertising method, then it will just be a waste of your time.  Moreover, if you add them to your internet marketing strategy, then you may lose some of your clients. If you want to advertise your website to your clients, just place a simple ad on a webpage and people who are interested in your site are bound to click on your ads.

Too Much SEO

Believe it or not, too much SEO can be detrimental to your website. While search engine optimization (SEO) is crucial for search engines to index your website, it is important to take note that writing articles for search engines can make your content less appealing to your human readers. You have to understand that SEO uses keywords and repeating them all throughout the content to the point that the entire article will now sound unnatural and broken. Search engine optimization is an effective way to make your site visible to search engines but you need to know your limitation in using too much keywords.

Email Marketing

Although email marketing is an effective method of attracting potential customers to your site, it is now considered as a costly and obsolete marketing strategy. An online business has to spend thousands of dollars in order to implement this particular strategy. Sadly, only a meager 3% directly responding to email marketing. Most people no longer open promotional emails for fear that they may contain virus or spyware applications that can wreck havoc on their computer data and personal information.  Moreover, email marketing is also very time-consuming thus it is considered as one of the most ineffective internet marketing strategies to date. If you are still using email marketing, then it is time that you think about removing it from your internet marketing strategy.

The industry of internet marketing is very dynamic and changes in the different marketing strategies are often introduced more frequently than ever before. Learning about the many ineffective marketing strategies is very important so that you can avoid them and focus on strategies that will make your website more appealing to your clients and be successful.

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Excellence in Internet Marketing The advanced technology today has brought forth a slew of exciting marketing tools for businesses which see an intense competition in every industry. The rapid revolution of technologies brings to the Internet platform that offers a plethora of options to benefit businesses.

New platform of internet marketing

The Internet is now a preferred platform for businesses to promote their brand, image, products and services as this new technology platform offers speed, reliability and enhanced performance.

Businesses can propagate their brands, products and services through the Internet with the appropriate tools and features in exciting approaches known as Internet marketing. There is a myriad of resources to choose from to deliver the right messages to potential customers via email and social media sites.

With more and more web consumers searching and browsing for information and making online purchases today, the Internet has proven to be a powerful marketing platform for companies, big or small. Internet marketing is blossoming with more Internet marketers and online retailers or exporters taking advantage of the platform’s diverse but impactful offerings to gain the desired outcomes.

Internet marketing makes use of the rich and advanced technology which online businesses capitalize on to gain a distinct edge over their competition to survive in the marketplace; much more sustain as a market leader in their industry.

Traditional and modern Internet Marketing

There are many facets to business marketing where products and services must be well connected with prospective and existing customers. Traditional marketing may involve higher expenses, time and effort through the available mass media channels even if great marketing plans and strategies are considered.

With Internet marketing, the same marketing plans and strategies can be more cost effective and efficient to generate the desired outcomes faster with less effort. Traditional marketing tools and theories can still be incorporated with an Internet marketing approach to ensure a comprehensive consideration of meeting or improving organizational objectives.

There may be a separate marketing mix crafted for the different products and services of a business to generate the best of outcomes regardless of the tool employed.

Benefits and Drawbacks of Internet Marketing

Internet Marketing may offer great potential to a business with today’s fast track high tech environment but there are pros and cons of consideration for this new technological marketing approach.

As the web consumer size keeps expanding every day with more consumers getting onto the Internet for their online shopping needs, it is not easy to determine the exact size of the market for the business to identify the scope of operations, advertising and management that would satisfy the consumer market. Hence, it would always be an estimated value or budget an online business has to work with instead of enjoying a greater accuracy on the business volume or operations.

It may not be possible to enjoy consistent coverage of brand promotions for the business company as the market size is huge and constantly changing. The Internet platform is currently a free-for-all market with a lack of control and authority to create the desired reliability and integrity in business operations.

However, Internet marketing is easy to engage in with little technology skills and knowledge. It is much less expensive than traditional marketing efforts to be affordable to all modern businesses. There are ways and means to access information easily and readily to benefit web consumers. The growing number of websites on the Internet offers a plethora of diverse information on any topic or subject. The advanced technology offers a fast channel in securing the desired information which online businesses can capitalize on to gain more customers and sales.

The number and types of tools with Internet marketing are increasing daily to allow web businesses to take advantage of. This includes well structured web pages, social media channels and eCommerce online shopping features.

Successful online businesses that engage Internet marketing work on a precise approach to bring their business up another level to be a market leader without the stress and high budget.

Variety of tools and Marketing approaches

If modern businesses wish to enjoy more success than just to survive in today’s intense business environment, they would need to consider embracing Internet marketing tools and approaches.

Enterprising entrepreneurs climb up the success ladder quickly through Internet marketing and SEO approaches to be competitive with the big players in the market. However, there must be the proper know-how and diligence in employing these new technological approaches to operate the business.

The first step in establishing an online business is to identify the business objectives, needs and requirements before applying the right available tools and resources such as SEO and Internet marketing.  The cost of setting up and operating an online business using Internet marketing is minimal. There are exciting Internet marketing strategies and tools which can boost the business bottom line and reputation quickly to enjoy a more favorable ROI.

A trendy and captivating web business site with the best of design and implementation must be set up with possibly vivid word pictures as advertisement of the company’s products and services to attract more potential customers in exercising their purchasing power.

Internet marketing offers a wide captivating audience to consider the online business’s products and images. There is a plethora of social media sites like eBay and Facebook that enjoy millions of active users who can be targeted using email and market listings to drive more web traffic to their web business sites.

Businesses that engage Internet marketing can create greater hype on their products and services in a series of ways. Emails are great at disseminating the latest promotions of products and services to a wide circle of potential customers which makes email marketing very influential as a successful marketing approach.

Pay-per-Click marketing is also part of Internet marketing which offers an excellent approach to gain more customers and enhance the web presence of the online business.

Internet marketing is very effective and efficient in communicating the business’s latest information to the targeted customers and prospects in a cost effective manner to be so attractive to businesses today if the appropriate technology is put in place.

Article Marketing And Is It Worth It?

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Article marketing for YOUR BusinessThere are different types of internet marketing strategies that online entrepreneurs can use in order to promote their website. One of the most popular methods is article marketing. Article marketing is all about writing relevant and keyword-rich articles and submitting them to article directories.

Benefits Of Article Marketing

There are certain benefits of article marketing. Whenever people search for a particular thing on the internet, they usually type in a specific keyword in order to find what they are looking for. Aside from looking up for certain keywords, most people also look for important information on the internet. What articles do is that they compel people to visit your site and explore it further.

On the other hand, article marketing also helps build your credibility to your readers. The more you write excellent articles, the more people will visit your site. In order to build your credibility, it is important that you write articles that should provide your readers a solution to their problems or something that will help them achieve a particular goal.

Article Marketing and Article Directories

One of the most effective ways to do article marketing is to submit your articles to article directories. There are hundreds of online article directories that you can choose but make sure that you submit your articles in popular article directories such as EzineArticles, Buzzle, Soop articles and Hubpages. When submitting your articles to these directories, it is crucial that you understand the terms of each article directory that you want to submit your works to.

On the other hand, when submitting your articles to multiple directories, it is important that you do not duplicate your contents as search engines. Google, in particular, gives sanction to websites that post duplicated content in the internet thus it is crucial that you at least spin or rewrite your articles before submitting them to different article directories.

Another important thing that you need to consider when submitting articles to article directories is that you have to submit regularly in order to be visible to search engines. An average of 10 to 15 articles per week is the acceptable minimum articles that you need to submit thus you can hire an article marketer to write the articles for you.

Lastly, when submitting to article directories, it usually takes a few minutes to load your new articles to the website. Imagine if you are going to submit to more than five article directories and how much time you think you will waste in submitting your articles. Due to this, you can use automatic article submission tools that allow you to save time uploading your articles to your article directory accounts.

Tips In Writing Great Contents For Article Marketing

There are many tips existing online on how to write great contents for article marketing. When writing articles, it is important that you not only focus on the appropriate keywords but also the general content as well as the title of your articles. Below are some tips on how to write great contents for your articles.

  • Catchy title – the title of your article is very important in catching the attention of your readers. When formulating the title of your article, make sure that it contains the right keywords and that they also reflect the contents of the article. There have been many online entrepreneurs who have miserably failed in giving proper titles to their articles. Although this may be the case, the best thing about submitting to article directories is that you can always change the title of your article is you think that it needs to be updated.
  • Short yet concise content – when writing an article, it is important that you keep it short, simple yet concise.  In the article marketing industry, writing articles that are around 400 to 600 words are acceptable. When writing articles, it is also crucial to break down the article using subheading or bullet points to make the readers easily distinguish your points.
  • Quantity always beats quality – although writing a quality article is very crucial, it is important to take note that quantity is also important in article marketing.  Article marketing does not only drive traffic to your website through keyword searches, but also through generating important back links. Thus, when submitting articles to article directories, make sure that you include a link to your website. If your readers find your articles useful, then there is a high probability that they will click on your links so that they can visit your site.

Article marketing requires a lot of work in order to maintain this particular marketing strategy. It is therefore important that you hire a copywriter or an article marketer to write great contents for you so that you can focus on more important things for your business.

Article Marketing For SEO Or Not

When writing articles, there have been a lot of debates about whether or not to write articles intended for search engines or for humans. Unfortunately, most people write articles with the intention of being acknowledged by major search engines. For most online entrepreneurs, writing articles for Search Engine Optimization (SEO) is very important because it allows websites to be shown on the top search ranking on sites like Google, Yahoo! and Bing.  While it is an effective way in promoting websites to major search engines, article marketing for the sake of SEO has some downsides. It is more likely that the article will contain redundant keywords that will no longer sound natural or will make sense anymore. While writing articles for SEO will make your site appealing to search engines, your readers may not be impressed with your ideas or with your grammar for that matter.

So which strategy should you use? While there are some people who think that article marketing for search engines can generate a lot of sales, there are high statistics among online businesses that have generated better sales when writing impeccable and fluent articles. Therefore, it is crucial that you write not only for search engines but also for your human readers as well.

Online Marketing Tips for Creative People

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It does not take a fair amount of detective skills to notice the sudden spike in numbers of the amount of creative people operating online businesses – from customized cupcakes to photography and film services to consultant businesses for social marketing services. For many creative minds however, the business world, with its rules, boundaries and standardized communication does not evoke a sense of comfort. To a scatterbrained creative soul, the cut throat business world is just not a desired cup of tea.

However, if you are an artist of some sort- be it a digital-painter or a cupcake baker, selling your product/service via the online market does not have to be as scary as it seems. There are a few things to keep in mind for those who are weary of dragging wondrous works of art, no doubt embedded with their heart and soul, into the market place where at times it may feel like there is a total absence of heart and soul.

1) The internet is a huge space:

This can be quite intimidating. However, it does not necessarily have to be. You can look at it as an advantage rather than the big gaping black hole you are seeing. A larger space means more exposure for you and your product. With the right mind and method, you could achieve global recognition. There are many inspiring stories floating around the internet about people of various ages from various parts of the world and how their now successful businesses started on the internet.

Basically, the World Wide Web is your oyster- do with it as you see fit and take advantage of this huge space which can mean that whatever you put online has the potential to reach thousands or even millions of people. Instead of letting how large of a space intimate you, think of it as a creative platform, which it can easily be given the various connections made possible by people from all corners of the world.

2) There are too many strange people online:

This is again, very true. But there are many serious people who operate in complete professional methods. While I am sure if you look and account for it, the latter may appear to be less, but just like in any business forum you can choose who you can transact with.

After being on any website be it twitter.com, deviantart.com or wordpress.com, you learn to get a feeling about what’s legit and what’s not. Learn to hone those feelings by being active on these sites. Furthermore, you can always choose to secure yourself by controlling how much information you are putting out there. If you are not comfortable putting up your personal details online, then simply don’t.

Make an email address that is strictly meant for business communication and stick with that. Websites such as facebook.com and others which are used for internet marketing often have a privacy statement which is always worth reading. Take the time out to customize your privacy as most websites have such options. Sometimes it takes a bit of trial and error to figure out how to optimize it according to your standards and wants, but the end result is worth the journey.

3) Everybody is doing it, there is too much competition.

As the saying goes, there is nothing wrong with a little healthy competition. Part of the ideology behind the formation of the European Union (EU) was to rid Europe of the power dynamics of war, by bringing the nations together economically. As far as the online market goes, similar to the EU’s “healthy competition brings forth an open market”- everything is out in the open, more or less.

Starting a business and are confused about how to go about charging for your services?

You can always look around online, find other companies who are doing similar work and see what their packages are like. Because Facebook pages are open to all audiences, now you can even get a feel of how certain business go about their social marketing strategy. Because the beauty of online business involves being as active on the internet as possible, you will be aware of your competitor in various aspects. And once again, with the right mind and insight, you could offer an edge that your competitors are not offering, and use that as a marketing tool.

4) It takes time:

This is relevant to any kind of business. There’s a long, slow wait, which is sometimes unbearably slow as you count each and every like on your Facebook page, before it starts to feel and look like all of those shiny business you are exposed to from those inspiring success stories. As with any business, there are tools and methods to fasten the growth rate. With online business, these methods are ever-changing, which means social marketing offers the kind of versatility that you just cannot get offline.

While the big bad world of the World Wide Web may be intimidating initially, and to be brutally honest, quite frustrating as you’re working out the kinks, in this generation of internet savvy consumers, it is where a lot of economic activity takes place. Ideas are exchanged, worked upon, fine-tuned and then introduced into a saturated market that will probably keep on saturating itself. So it is better to start now than later.

The Use of Visual Elements in Internet Marketing

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The power of visual media and content has been straight in line with the sudden surge of information and technology that has affected virtually everything, even the way marketing dynamics present themselves, particularly when it comes to the World Wide Web. Never before has the world been this visually sensitive what with luxury goods such as high definition screens, apps that create the perfect airbrushed look on everyday photos, smart phones with 8 megapixel camera’s and etc. etc. hitting the market and being a part of daily activities. This is because humans are becoming increasingly visual beings and as such, they tend to respond to what visually appeals to them in some way or another, whether it’s a certain color combination or simply the way something ‘feels.’

That is not to say, however, that today’s consumers are impulsive and give in to binge buying. As a matter of fact, today’s consumers are more aware of what they want, why they want it, and what they want to do with the products and services they wish to pay their hard earned money. Today’s consumers are empowered, complementary to the producers of today. In the business world, a customer wants to do business with another person who is not an ethically questionable dud and vice versa.

When it comes to marketing, especially from the psychological perspective, visual elements are crucial. This is because any successful marketing strategy engages its target audience, and a powerful use of visuals can do so in a way that words at times simply fail to. Often marketers are thinking of ways and methods of making their target audience think in a way that they want to. And often the good one succeeds very well when they attempt to do so. However they could yield overall better, holistically speaking, results if they realized that people’s learning abilities are different, and as such, different people will understand their information differently. Studies show, however, that people respond to learning more visually than in other ways so it’s important to understand the different ways to incorporate strong visual elements into social marketing.

The Short Film

When it comes to online marketing using videos for the purpose of marketing can be very useful. There are so many creative ways of going about it and the amount of information that one chooses to put into a video has no boundaries… almost. It’s important not to overwhelm your audience with buckets of information that will only leave a person’s mind dulled out, overexerted or disinterested. Experts say that while a video has a powerful pull on captivating an audience with all the mixed elements of visuals and sounds, anything longer than 2 minutes, or 2 minutes and 30 seconds is pushing their concentration level. So when using video’s, we should stick to the time frame limit, otherwise the information you are trying to send may fail to reach the recipient.

Pictures are worth a Thousand Words

Picture’s are indeed worth a thousand words – the different compositions, lighting and subject can evoke a multitude of feelings in an intended audience. Technology such as Adobe Photoshop and Adobe Illustrator have allowed for textual content to be put alongside visual content, resulting in mixed media which engages its viewers in various ways.

Magazines, Newsletters, posters and various other kinds of engaging content is put onto the world wide web through social networking websites such as Facebook.com, Twitter.com, Pinterest.com and so on and so forth. While at least the word on the street is that pictures are worth a thousand words, according to Facebook videos are shared 1200 per cent more than links or status updates put together; furthermore pictures are ‘liked’ by users a whopping 200% more than status updates. This shows how much potential there is in just how much reach a photo a Facebook page chooses to share with its audience.

Graphic Art

As mentioned above, technological innovation has allowed for artificial visuals to be created and posted online on all sorts of platforms. The power of a graphic, in some ways, is more powerful than an image, be it still or moving in the form of a video. Graphics are a part of businesses in more ways than one would think. Think of a business’s logo, or a charitable organization’s symbol for whatever causes its working towards. These little minute structures matter and can make a profound difference when it comes to customers relating to your business on a more personal level.

Apart from that, the increased popularity of info-graphics, which include jumpy pieces of highly quantitative information, provides customers with valuable information that would otherwise require a lot of reading. With the way routines run amok and how busy lifestyle’s are, who has time to read through pages of research when one wants to buy a new product? The use of info-graphics to show an audience a condensed form of information based on many hours of research in a visually alluring way is fast becoming a tool more marketers should keep in mind.