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Ultimate Internet Marketing Image
A Synergy of Traditional Offline & Online Marketing Strategies

With the rampant promotion of Internet marketing strategies today, it is not surprising to note the increasing marketing activities that a company would undertake to secure the best deal in town for their own benefit. A marketing revolution is underway with a strong shifting from traditional offline advertising or outbound advertising to the new Internet or online marketing or advertising. A growing momentum is recorded with this transition as Internet marketing gains higher popularity today to be the preferred marketing choice for most businesses regardless of size and industry.

Traditional marketing strategies options

Traditional advertising or marketing approaches are considered to be staid and ineffective; if not old fashion to cater to a new group of modern consumers. Outbound advertising is tedious and time consuming besides being costly and inconvenient compared to the new and modern online marketing strategies that modern consumers prefer. This creates a definite customer antipathy to entice customers to the company even if there is a great offer up for grabs.

Traditional marketing seeks out prospective clients via an invasive strategy which is often resented by consumers while such approaches incur high costs on the company. A negative stereotype marketing campaign does not put the company in good light with high advertising costs imposed.

Modern consumers are looking for more excitement and fresh advertising that stimulates their senses and mental capacity. It can be annoying to receive piles of ads instead of useful information that enhances lifestyle and productivity.

Emerging marketing trend

One of the newer marketing revolutions in this era is Internet marketing. The advanced technologies available open the gateway for the Internet to be a promising marketing platform that is dynamic and cost effective.

A simple but well designed business website can function so effectively in drawing web traffic to seek out its goods and services effortlessly from local and global consumers at any time of the day or night throughout the year. Technology savvy consumers prefer to surf the Net for desired or required information on products and services that would enhance their lifestyle or productivity. The advanced technologies applied on the Internet allow businesses and consumers to enjoy a myriad of activities effortlessly such as banking, connecting with others, communication, Skype, perform business transactions or make purchases.

Modern technologies with dropping prices on electronic appliances make it cheaper for businesses and consumers to get hooked up for the best of resource seeking activities in the fastest possible time. Broadband connectivity allows one and all to be totally connected quickly across any two points on planet Earth. Instant access to anything is now possible for any consumer or business to boost learning and buying.

Best of both worlds

It would be wrong to throw off all traditional marketing approaches just to embrace the new online approach as there are certain values of the former for various business entities. Certain traditional marketing options may boost a business’s image or market presence more effectively than relying wholly on Internet marketing strategies. It is thus important for a smart business company to marry the two for the best of synergies in cost effective marketing.

Most traditional marketing options are offline using traditional tools and techniques such as distribution of promotional leaflets and flyers on products and services. But these approaches can be combined with online advertising to widen the scope of consumers reached as there may be certain places that do not have good Wi-Fi facilities. There are consumers who are not well versed with modern technologies and the Internet to take advantage of the host of information available on the web. There are many consumers who may not trust the security measures of online marketing with a strong preference to making purchases through traditional advertising methods.

It is the smart business owners or managers who are aware of the different strata of consumers available in the marketplace to tap on them via the most conducive marketing means even if it means engaging traditional advertising with online options. A dynamic synergy can be generated through this fusion to cause an effective fission on promoting the company products and services. A careful study on the best of traditional and Internet marketing tools and techniques would generate an impactful marketing strategy that would cause the desired result to come about.

Impact of synergy

A great impact can be enjoyed when traditional offline marketing strategies combine with online marketing approaches regardless of industry and size for any business. A synergy of benefits can be reaped when both types of marketing approaches are applied appropriately to each business. Such a combination can be the ultimate Internet marketing strategy that brings in the best of profits, sales and bottom lines desired by companies in all industries. However, experts in both marketing approaches would be required to mix and match for the best formula in promoting the business offerings. Where one marketing approach is weak, the other marketing option can be implemented to boost the effects and subsequently the results for the company.

The right application of traditional marketing tools with Internet marketing techniques can offer the best of results such as online flyers, banners and leaflets that can be distributed via email marketing at lower cost with a wider spread since there is no paper involvement. Changes to the online advertising banner can be made easily to enhance the products on promotion without having to go back to the printers for a new template and extra costs. Hence, a traditional banner advertising technique can be implemented using modern Internet marketing tools to enjoy a lower advertising cost that is more impactful for the business.

Consumers, especially those who are concerned about protecting the environment with a lower carbon footprint would be happy to support companies that opt for Internet marketing tools and activities over traditional marketing approaches that manipulate natural resources unsparingly.

Conclusion

Internet marketing strategies may be new and attractive to modern businesses in operating businesses differently today, but it does not mean the old has to go. Traditional offline marketing strategies options are still applicable to many businesses small or big that do not have the full access to modern technology at the moment.

The Paradigm Shift of Internet Marketing

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The business world is experiencing a paradigm shift of Internet Marketing in its business operation trends this era with the emergence of Internet marketing. This new trend is impacting almost all businesses in the marketplace, regardless of their size or industry as advanced technologies bring on new tools and features that impact business drastically for good.

Emails display many Internet marketing opportunities that compel consumers to enjoy a host of exciting offers from various companies in subtle and direct manners. This marketing shift can come about easily through the myriad of modern technologies emerging in the marketplace.

Marketing plan changes

Many marketing gurus are changing their stance on effective marketing strategies with the growing number of available technologies that comes with advanced features and tools to make marketing more effective in a shorter period of time for any business entity. Such Internet marketing approaches have brought about many instant multi millionaires as well as billionaires who believe in newer technologies and their advanced SEO features that can be applied in business marketing.

Ordinary marketers can be easily transformed into millionaire marketers with the appropriate shift to Internet marketing that offers a host of marketing options that are cost effective and efficient in almost any industry. Practical Internet marketing principles are now readily available with proven and advanced marketing software to assist business owners in transforming their business components inside out for a stronger market presence and enhanced company image in the marketplace.

Search engine optimization tools and techniques are readily available in the market to enhance the marketing plans and strategies of businesses today with professional SEO experts to assist in drawing up cost effective marketing plans. Cutting edge technologies are becoming popular with small to large businesses engaging in some of the most innovative marketing solutions to impact or transform bottom lines and sales.

Internet marketing offers modern businesses a new way of conducting transactions easily and cheaply. More savings are enjoyed with different options of Internet or online marketing as the desired results are achieved more quickly. Business problems are readily resolved with online marketing techniques and strategies as business entities adopt the new trend of marketing via SEO and marketing software.

Available to one and all

It is not surprising then to note the increasing number of enterprising entrepreneurs in the market today with the availability of Internet marketing as only a few components are required to set up an internet business. A lot of Internet entrepreneurs are emerging in the market with limited computer or Internet skills, but the available online marketing tools suffice to carry them through to higher levels of business performance as the paradigm shift in online marketing continues to flood the business world.

More and more consumers are indulging in online marketing to earn extra income while business entrepreneurs are enjoying a booming business with less efforts and costs. Many millionaires have been identified overnight from Internet marketing with simple strategies of well designed ecommerce websites that incorporate SEO features and tools. It takes only some determination and patience to learn up the necessary ropes in manipulating the Internet marketing to reap huge rewards down the road.

There are creative ways of sending lots of web traffic to the desired websites via online marketing tools and resources that can build up appropriate marketing strategies to impact a business. This new generation of business owners would need to flow with the shift in online marketing to prosper in their business ventures regardless of the establishment or industry. An established business can easily fold up or be left behind today without embracing Internet marketing while a small enterprise can take off to the skies in a matter of weeks through online marketing approaches.

Staying in the business

Businesses today that want to stay alive and relevant to the industry and marketplace need to consider new marketing approaches and ideas via new technologies and techniques that would benefit them. This is the era of new marketing strategies using advanced technologies to promote the business faster and more effectively.

Internet marketing offers a host of exciting cost effective tools that allow more web traffic to any desired web business site with the potential of generating new business leads to boost sales, image and bottom lines. It is no longer effective using the traditional ‘cold calling’ marketing approach to compel the recipient towards the offering of products or services by a company. Cost effective marketing strategies using Internet marketing methods generate qualified leads that incline consumers to an immediate online purchase that spikes up the bottom line.

Companies today need to position themselves as market leaders to attract others to their fold for better business opportunities in the market place. A variety of cost effective marketing activities can be considered to generate the desired interest in the company and its offerings. A different approach towards marketing encompasses a paradigm shift with Internet marketing where relations are built up via social media networking sites, email marketing and affiliate marketing.

It is important to adopt new and exciting methods of marketing that emerge in the market to flow with the new trends using new technologies that are more efficient and cost effective. This approach helps companies to enjoy more savings, higher bottom lines and greater efficiency in their modus operandi besides a better image and wider market visibility as a progressive business that keeps pace with the times and seasons.

Search engine optimization

The inclusion of Internet marketing brings about the new marketing approach of adopting search engine optimization to be better seen in the marketplace. Top search engines are constantly reviewing web business sites that engage SEO approaches to gain higher page rankings with more web traffic targeted to the website.

It is easier to identify the target audience using SEO in Internet marketing where the demographics are clearer for the company. Less cost is incurred with the right market audience targeted effectively without wasting time and resources using SEO features and tools to attract the preferred consumer market. SEO approaches in Internet marketing can bring about better business results in a short period of time when applied appropriately.

Online Marketing Simplified

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There are so many courses out there on how to make money online, I thought it might be time for a quick refresher on just how simple information marketing on the Internet can be. Instead of pages and pages to show you this business model, I can do it in four steps.

The Information Business Model
1. Identify a Hungry Market
2. Provide Value and Build Relationships
3. Develop and Present a Solution
4. Present More (and more expensive) Solutions

Yes, it really is this simple.

So why should you consider following this particular business model? Four reasons:
1. It costs you very little to get started (Website, hosting, autoresponder.)
2. There is massive (MASSIVE) potential (Unlimited, really)
3. There are huge, long-term leverage opportunities (For example, you record a video to sell, give away the audio to list build, transcribe the content to make an article, etc. One action can provide many opportunities.)
4. You can earn passive income (Take a day off, a week off, and you can still be earning money while you’re not working.)

There are 2 ways to approach information marketing – either an expert or as a publisher

Expert Model:
1. You are the expert
2. You create the content and you do the marketing of that content
3. You can outsource some of your work, but you are the expert

Publisher Model:
1. You partner with an expert
2. The expert creates the content, often with your help (for example, interviewing them)
3. You do the marketing (you can outsource some of the marketing chores)
4. You split the profits in prearranged percentages (50/50 is common)

Note about the Publisher Model: Even if you don’t possess special information people are willing to pay for, you can still build an information business. It’s important to note that most experts know nothing about marketing and how to leverage their information into a real business.

Many experts are in need of additional income. In fact it’s often said that most authors are broke. And when approached correctly, they will be more than happy to work with you to get their information out there and to increase their own incomes.

Yes, Online Marketing Simplified is simple. Now get to work. 🙂

Tips to Get Your New Business Off The Ground

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Tips to Get Your New Business Off The GroundWhether you’re just starting your first online venture or you’re going into a new niche, you want to hit the ground running. And because success loves speed and so does your wallet, these tips are designed to give you maximum boost for the effort.

1. Get your Unique Selling Point together. What makes you different? What sets you apart? Don’t say quality or price – everyone says that. Find your own unique voice that can be heard above the noise of the crowd and all of your marketing endeavors will become that much easier.

2. Decide exactly what you want. You can’t reach a goal if you don’t know what it is, so what’s your chief objective? To build a loyal list? To sell a particular product or service? To become the trusted authority in your field? Decide what you want so you can choose the best methods to get there.

3. Decide exactly who your target customer is. You can’t market to everyone, so create a profile of your ideal customer and then cater all of your marketing and content to that profile as though you were speaking one on one.

4. Get some partners. These partners will vary according to your goal (Building a list? Selling a product? Etc.) and according to who your target market is. Decide who is in a great position to help you reach your goal, and then start building alliances with them by asking them what you can do for them. Let’s say you can write – offer to write blog posts, articles, emails, etc. for them. Think of it as paying it forward. Yes, it works. The alternative is to approach them with an exciting goal, like raising a large amount of money for a cause or charity. Potential JV partners will often lend a hand to be a part of something big and newsworthy.

5. Get social. Choose the two social networks that are the best fit for your new venture. Create new profiles just for your venture and start reaching out. Incentivize people to share by offering them a bribe (ebook, video, etc.) or by running a contest.

6. Get your content on. Create content for your blog or website, social media content, videos, etc. Make it INTERESTING, make it informative, make it enjoyable. Mix in a little controversy (if possible) and you’ve got a recipe for share-ability.

7. Don’t just write and post your content, SHARE it. Social media, guest blog posting, email and any method you can to get your content out there.

8. Give away small tastes only. There’s a theory that if you give away all your best stuff, customers will line up in droves to buy your products. But if they’re already getting your very best stuff for free, why would they? Because they think what you’re selling is even better. You can guess what happens when they realize it isn’t. Instead, only give away nibbles of your information. Tell them what to do, but don’t tell them how to do it. Make them buy your product to find that out. This is the secret of the marketers who charge 3 and 4 figures per product – they don’t give away their best stuff, they make the customers pay for it. And one more thing – people appreciate what they pay for. Want your customers to not appreciate you? Then give away the farm.

There you have it – 8 tips for launching your next IM venture. These are the solid techniques that build businesses. And you’ll notice something – no where in here did you see a gimmick or the latest piece of software. There’s no need to reinvent the wheel because building a solid business means using the rock solid basics that have been proven by successful marketers to work time and time again.

Increase the Power of Your Sales Funnel

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Your sales funnel might just working nearly as well as you’d like it to.

Hera are are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your squeeze page, your blog, your sales letters and your backend. Here are 17 techniques that can work for you:

1. Ask for action. Whether it’s an Adwords ad, solo ad or a banner, a squeeze page, a sales page, even a blog post – ask your reader to take the next steps and do what you want them to do. Keep it simple and make it easy to take that action, too.

2. Always offer free information, such as blog posts, articles, reports, podcasts, videos etc. to establish yourself as an authority who can be trusted, as well as someone they just plain like.

3. Describe your lead generating free report in a way that makes it every bit as enticing as a $100 paid product.

4. Show a picture of your report or product, and don’t skimp on this. Get a good graphics designer to create a cover that looks like it belongs on the best seller list.

5. Spend a lot of time choosing just the right title. Whether it’s a blog post, a free report or a product, give it a name or title that creates curiosity or implies a big benefit. If you can do both, you get major bonus points.

6. Include your address on your squeeze page and your sales page. Make it super easy to find on your blog. A real address (preferably with a real phone number) tells people they can trust you.

7. Use your head shot photo everyplace you can. Unless you look like an ogre (and trust me, you don’t) it’s better to have your face seen throughout your sales funnel. This makes you a real person to the prospect, not just some faceless person trying to take their money. Spend time taking on choosing just the right photo, and even use social media to help you pick the one that makes you look like the likeable, trustworthy person you are.

8. When offering discounts, use a dollar amount, not a percentage. For example, $10 off converts better than 10% off.

9. You know those dashed lines they put around coupons? Thanks to conditioning, those lines also work online for getting attention and making sales. Try using them on your order page.

10. Give the order page “coupon” a headline that affirms positive action -”Yes, I want to lose 30 pounds in the next 60 days.”

11. Give the customer 2 or 3 choices – perhaps a starter option, a full option and a deluxe option. Price the deluxe at slightly more than the full and you’ll very likely increase sales dramatically.

12. Try placing a less-heavy dashed line around your banner ads as well to stimulate response.

13. Use a direct headline-one that promises a benefit or stresses the offer of free information while invoking curiosity. Test your headlines. Test test test. Then test some more. If this seems tedious, get your VA to do it.

14. If you don’t have a VA, consider getting one. S/he can be doing the little stuff while you focus on improving your funnel.

15. Giving away a free book or consultation? Or is your price crazy low? Put it in the headline.

16. Offer a bonus unlike any other. For example, everyone offers a free ebook, recording, video, etc. Instead, offer something tangible like a real book. Have it shipped via Amazon. Obviously this bonus will only be offered on higher priced products.

17. Offer a free sample. Yes, this is old school, but it works. Offer a free 30 minute consultation, or a free chapter, or the first 3 videos of your 15 video series. If you deliver what you promise and make them want more, you’ll get sales.

One last thing: If you’re already doing all of the above and your sales are still lower than you like, you’ll want to take a look at the big picture. Is your offer a good one? Is the product something people are willing and even eager to pay for? All the marketing in the world won’t do much to help a lousy offer. For example, it’s going to be extremely difficult to sell a 1970 Pinto for a million dollars, but you can sell 2014 cars for $10,000 all day long. If the problem turns out to be the offer, the question to ask is whether you’re charging too much or is it simply something people don’t want? And then take the appropriate action.

Above all else, don’t give up, because the only people who truly fail are the ones who throw in the towel at the first sign of trouble.

Things To Know Before You Start In Online Marketing

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Things I Would Have Paid Good Money To Know
Before I Started In Online Marketing

Things To Know Before You Start In Online MarketingIf you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my 14+ years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing:

1. Your most valuable asset is your customer list. Not your prospect list, your customer list – people who have spent at least a dollar with you. Do everything you can to grow this list, because once someone trusts you enough to hand you a dollar, they’ll hand you $50. And once they hand you $50, they’ll hand you $500, but only if you treat them right.

2. Your second most valuable asset is your affiliates and JV partners. I’m talking about the affiliates who promote your products time and again, the ones that stick by you because A) They believe in you B) They believe in your products C) You treat them like the royalty they are. Your affiliates can make you more money in one day than most people earn in a year. Find them, nurture them, be amazing to them and take care of them.

3. Your third most valuable asset is really your most valuable, but until you’ve been in this business for awhile I’m afraid you won’t believe it, so I placed it here at number 3. But think about this – if you don’t treat your customers right and your affiliates right, what happens? You get a bad reputation. And once you have that, you might has well hang it up and go get a job at Walmart. Your reputation is EVERYTHING online. Protect it the way you would protect your own child, because you only get one chance to do it right. This goes for your brand as well.

4. Other valuable assets in no particular order are: Your prospect list, your outsourcers and your products. Focus on moving people off of your prospect list and onto your buyers list, even if it’s only a $1 purchase. Treat your best outsourcers well – you don’t want to have to find and train new ones every 6 weeks. And products, well…

5. Your products speak for you. Make them awesome and be sure they deliver on every promise you make. And do create products – lots of them. The more the merrier, so long as each one is filling a real customer want. It’s much easier to break into the 6 figure realm when you’re creating your own products. My most prosperous years are the ones where I’m creating the most solutions and products.

6. Keep things simple. I see aspiring marketers trying to over-complicate things all the time. Find a want, create the product, sell it to those who want it. Simple. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” When you reduce the clutter and noise, you can do less and get more from it.

7. Focus. Pick a niche and focus on that niche. Let nothing distract you, including all the other niches. Make a list of things to do. Do each one. This sounds so simple, yet people try to go in several different directions at once and of course wind up going absolutely nowhere. This is one I got right from the start – I chose the IM niche and never looked back, and I’ve never regretted it.

8. Use systems. With a finely tuned system you can do anything. When they build a car, do they reinvent the engine each time? No. When you start an IM business, you don’t have to reinvent the mechanics of how to run it, either. Get a system like my Delavo and you’ll be free to focus on making money while the system runs your business.

9. Do 15 minutes of concentrated, positive thinking every morning. Do affirmations in the mirror, read something inspiring, look over and read aloud your goals, etc. Whatever it is that lights your fire, do it first thing in the morning and it will fuel you for the rest of the day.

10. Send out ships. Thinking positive is the first step, but it’s not enough. You’ve got to climb those stairs, not just look up at them and hope you somehow get to the top. So each day, send out ships. Make contact with someone in your niche. Build alliances. Email a dozen prospective affiliates. Skype with your best prospects. Whatever it is that brings in the business and makes you money, do it daily.

11. Use deadlines. Work inevitably expands to fill the time allowed, so only allow enough time to get it done. Then cut that time in half. You’ll be astonished at how fast you can work and what you can achieve.

12. Screw perfection. Really. You’ve got to take that attitude or you’ll be working six months on a product trying to get it perfect. When you finally do launch it, the window has passed and the desires of the community have moved on.

13. Build a real business. A blog is not a business, nor is a list. Those are components of a business. Decide what business you’re in and then treat it as seriously as any brick and mortar business.

14. You are the CEO of your business. Act like it. Outsource as much as possible so you don’t get bogged down. You can’t captain a ship while you’re swabbing decks. Focus on the big picture and outsource the details.

15. When you receive payment for a product, that’s when your work begins. Remember, it’s easier to keep a customer than to get one, but if you don’t continually take care of your customers, you’ll lose them.

16. Stand for something. No successful business has ever been all things to all people.

17. Pre-sell your products. This way you know for fact if there’s a market for it, PLUS you have a huge incentive to get that product out the door FAST. And if there’s no interest in the product, you’ve just saved yourself the work of creating what would have been a loser anyway.

18. Make connections. Every day make one new connection and then maintain that connection forever. Yes, forever. Or until you retire. You can never have too many connections, too many friends in the business, too many customers, too many affiliates and JV partners, etc.

19. Be an idea magnet. What’s an idea? Often it’s a combination of two old things into something new. Look for ideas everywhere and write them down. WRITE THEM DOWN. Writing them ensures you don’t forget them, it frees your mind to think of more ideas, and it trains your mind to be ever watchful for the next big idea.

20. You can’t email your list too often. There’s a belief that if you send out an email everyday to your list, you’ll burn the list. And this is true if all you’re sending is ads. But if you’re also sending tidbits of good information or even just something to brighten their day, they will welcome your messages. In fact, emailing everyday ensures you stay in their memory. Email once a week and they’ll forget who you are.

21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.

22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.

23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.

24. Join a mastermind group. If you can’t find one, start one.

25. Don’t blog everyday. In fact, you should spend only 20% of your time creating content and products. Better still, outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’

26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t screw up the courage to ask for the sale. Finally another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young sales person looked astonished, but when he had to split his commission with the sales person who asked for the sale, I could see the new guy had learned his lesson.

27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $1997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.

28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5000 a month coaching program.

29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?

30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on coaching, you can expect to make $10 or more in just the first year.

31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.

32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.

33. Have fun. If you’re miserable, you’re not doing it right. Yes there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.

There you have it – 33 Online Marketing tips I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.

One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have to.

Rules For Being an Online Marketer

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This list is by no means exhaustive – it’s really more the result of a brain storming session with Online Marketer’s to figure out why some succeed online
….while others haven’t succeeded. Yet. 🙂

1. You gotta sell something. I’ve known people who were “in business” for months, yet hadn’t sold a thing. Until you start selling somebody’s product (yours or someone else’s, doesn’t matter) you don’t have a business.

2. Get into profit as fast as possible. If you’re buying traffic, figure out how to make that traffic pay as soon as humanly possible. If you’re outsourcing work, find a way to make that work more than pay for itself. Sure it’s common sense, but I’ve seen a few folks go into serious debt.

3. Make smart investments that pay off. Hiring a coach that shows you what you need to know is smart – throwing a few thousand at Adsense is dumb. Investments are sometimes the fastest way to get your business on the fast track, but you’ve got to be smart about them.

4. Turn lookers into buyers as fast as possible. If this means selling them a $5 ebook, do it.

5. Upsell. Once they buy the $5 ebook, realize they have greater needs that ebook won’t fill, so find a way to fill those needs and wants and charge more for it.

6. Make it brain dead easy for your customers to sign up. The harder it is, the fewer customers you will have.

7. Competition in your niche is generally great. No competition means you’re in the wrong niche.

8. Get to know your competitors personally. Send them email, talk to them on Skype. You’ll be surprised how often competitors can be turned into allies – and the first step is to say hello.

9. Make a new connection every day. This might be your competitors, but it could also be people in similar niches, different niches, affiliates, product owners, etc. Make a list of people you want to get to know and then start contacting them with no agenda except seeing if you can help them in some way.

10. Build a customer list, then create products for them. Building the product first means you’ve got no one to sell it to and puts you at the mercy of affiliates. Building the list first and getting that list toasty warm to your offer means you’ve got sales of your new product (when it launches) from day one and stats to show potential affiliates that totally rock.

11. Your customers are not marks or suckers or even fools. And they’re not strangers, either. They’re your mother, your brother, your best friend and your next door neighbor. Think of them that way and you cannot go wrong.

12. Watch the hype. A little hype in the form of excitement and enthusiasm is okay if you can back it with evidence. Too much hype and no one will believe you, even if what you say is true.

13. Use the element of surprise. When you deliver your product, add something surprising for the customer. When you’re paying your star affiliates, send them a bonus surprise – even if it’s just a small Amazon certificate. Always do a little bit more than expected.

14. Treat your active affiliates and JV partners like gold, because that’s what they are.

15. It’s okay to screw up. And fail. And feel stupid. And look like a complete dork on social media. Just learn from your mistake, apologize and keep moving forward. The only people who don’t fail are those who don’t do a thing, and you don’t want to be one of those.

16. Make a list of the 3 things you MUST get done today. Then do them.

17. Do the toughest thing first thing in the morning. Whatever it is – running 5 miles or making that phone call you dread – get it done first. Then the rest of the day is easier by comparison.

18. It’s not always fun. Sorry about that, but it’s true – having your own online business means sometimes you have to do things you don’t like. The trick is to suck it up and do it – or find someone to outsource it to. It’s like a journey – to get to your destination sometimes you have to drive through neighborhoods or even whole stretches of road that aren’t fun – do it anyway.

19. Lose the negativity. Whether it’s someone else tearing you or your business down – or your own little monkey mind telling you why you can’t do it – get rid of the negative talk.

20. Automate as much as you humanly can in your business. The more you automatic and delegate, the more time you have to work on your business rather than in your business.

21. There are not 16 hours in a workday. Beyond 8 hours at a computer, your productivity begins to drop dramatically. After 10 hours you’re making mistakes. After 12 hours you have trouble remembering stuff you know well, and after 14 hours you’re pretty much worthless. Rest and sleep are as important to your business as the work itself.

22. You are not a potato, so get off your rear and get some exercise everyday or your work will suffer.

23. You know that law of attraction stuff? Surprise, it works. And it’s not complicated – you don’t need dozens of books and courses to learn it – one good one will do. But you’ve got to actively work the law everyday to make it work in your favor.

24. Cook ideas in your brain. The first thing is to ask the right question of your subconscious, the second is to continue asking until you get the answer. I’ve come up with some of my best product ideas by letting things simmer on the back burner of my mind until the answer popped out at the most unexpected of times.

25. Ideas by themselves are worthless. Anyone can get a great idea, but it’s the person who acts on the idea who makes the fortune.

26. Don’t fall so in love with your idea that you’re not open to suggestions. That said, know when to listen to the suggestions and when to simply say thank you and continue on.

27. Screw the economy. Good times and bad times there is money to be made, so stop watching the financial news and go get busy.

28. Treat your business like a business, not a hobby. Make a work schedule and stick to it. Create goals and timetables and stick to them. Do what you say you will when you say you will. This isn’t pretend, it’s real and your financial future depends on it.

29. Celebrate your successes – even the tiny ones.

30. If you get bored, sell your business and start a new one. It’s nearly always easier to start a business the second time around.

Can You Make Money With Cheap Newsletters?

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Make Money With Cheap Newsletters?A popular online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. And it sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year. But it’s not as easy as it used to be to get someone to sign up for a hefty monthly payment. And if you do, a majority of members tend to cancel after 1-4 months.

So why do they cancel? Because in their minds you are not delivering enough value for the money. They see that their finances are tight and they look for ways to save some money. “I’ll cancel that monthly membership because I wasn’t really using it anyway.”

The only way to prevent this from happening is to be indispensable to their business or their lives. If, for example, your membership gives them the software or the content that enables them to run their business, they’re not going to cancel. Same way if you provide them with something they can immediately turn into profit, such as high quality PLR. But these things tend to take more time and resources than the average marketer has, at least in the beginning.

So how can you start a continuity program that people easily join and don’t readily cancel? By offering an inexpensive newsletter in a topic they’re passionate about. If your newsletter is in the $5 to $12 a month range and if it’s providing value, they’re not likely to cancel. After all, what’s a few bucks to read something they really enjoy? It’s less than a pizza and it provides value. And it’s almost too much effort to bother to cancel – it’s easier to just let it continue.

But you might be wondering how it can be worth it to sell a newsletter for, say, a $9 a month subscription. After all, 100 subscribers is only $900 – is it worth your time? And how long will it take to get those 100 subscribers?

Frankly, it generally doesn’t happen overnight. You may only get a handful of subscribers the first month, and another handful the second. But if your subscribers are sticking around, then your income is slowly building month after month.

Better still, whether you have one subscriber or 10,000 subscribers, your work stays the same. This means you can continue to add subscribers to infinity and your workload never goes up but your income does.

Plus, it doesn’t have to take a tremendous amount of effort. If you’re already knowledgeable about your topic you can write about it in your spare time. If you’re not, you can interview others and transcribe the interviews, or get other experts to write articles for you. In fact, if you’re smart you won’t spend the majority of your time creating content because you’ll spend it growing your subscriber base. This way every month you’ll earn more than the month before and that’s a great feeling.

Plus, you can market additional related products and services to your newsletter subscribers, thereby further increasing your income. Remember, your newsletter is far more likely to be read than ordinary emails, articles and blogposts because people are paying to receive it. This means you can build a tremendous amount of rapport and power with your readers. And so long as you never steer them wrong, they are more likely to follow your suggestions.

Here are 16 tips to get your newsletter up and running and make it as successful as possible:

1. Choose a topic with a high perceived value for the market. Making or saving money is always good. So is any niche with fanatical followers, many health niches, hobbies and even dating and relationships. If you can find something that people are obsessed with you’ve got a winner. For example, body builders are obsessed with finding better/faster ways to gain muscle and they’ll subscribe to numerous magazines and websites to find the latest techniques.

2. Write a bullet rich sales page with tons of teasers on what they’ll discover in the newsletter.

3. Write one monthly newsletter or break your newsletters up into weekly editions. To begin with, the monthly newsletter format is easier and feels less overwhelming to produce. Plus it can be more impressive looking when subscribers see one big newsletter instead of several small ones each month. However, if there’s a lot of news in your niche then you might want to go with 2 or more smaller newsletters, since you’ll be able to put the news out in a much more timely manner before it gets old.

4. The amount of content you put into each newsletter is going to depend on your preferences, the niche and what your readers want. Remember that quality is much more important than quantity. For example, if you write a newsletter about making money from home, one detailed method they can implement each month is worth more than 100 pages of generic information they can get anywhere.

5. You don’t have to limit yourself just to written content – you can also do podcasts and videos.

6. Use experts in your field to help you generate the content. If you rely just on yourself you’ll run out of info. But with a steady stream of experts you’ll always have something fresh to say. Do interviews, use guest authors and even hire people to write articles for you.

7. In addition to information, negotiate discounts on products and services they might need. Getting these “inside deals” can be an added benefit of being a subscriber to your newsletter. For example, if your newsletter is about how to best use WordPress, you might negotiate discounts on popular themes, plugins or hosting. If you’re good at negotiating these deals they could even pay for members’ subscriptions.

8. Use a $1 trial to bring in more new subscribers.

9. Convert your newsletter to PDF and deliver via autoresponder or download link.

10. Ask your subscribers to submit their own tips and advice and offer them a link in your newsletter or some other reward if you publish what they write. Do this in every issue and eventually you may not have to create any content yourself.

11. Survey your subscribers to find out what they would like to see covered in your newsletter.

12. Once you know the value of your subscribers, you can purchase advertising to bring in new subscriptions. For example, if you know that your average subscriber stays for 6 months and you charge $9 a month for your newsletter, that’s $54. If it costs you $15 in advertising to get that subscriber, you’ve made (on average) $39 for every new subscriber that advertising brings in, not including other sales you might make to them.

13. Have a back end. It should be something more expensive than your newsletter and it needs to fit your niche perfectly, but it doesn’t have to be your own product. You can offer an affiliate product – just be sure it’s something you really, truly believe in yourself.

14. Depending on your niche, you might offer a “fixed term” membership. This is generally used when teaching specific skills that don’t change much over time, such as how to run a membership site or how to survive a disaster. You wouldn’t want to use this model if the information were constantly changing – for example, investing.

But if the fixed term membership model is applicable to your niche, it offers a double benefit: First, you write the content once and continue to get paid on it for a long time. Second, members see the end in sight and are even less likely to cancel. Weekly publication tends to work well for a fixed term membership.

15. Rinse and repeat. Once you get one newsletter off the ground and successful, you might consider doing a second newsletter. This might be directly related to your first niche or in an entirely new niche.

For example, if your first newsletter is on Commodity trading, you might start a second newsletter on Forex trading. Then you can offer a discount to your commodity subscribers when they subscribe to your Forex newsletter. This will give your new newsletters a financial jump start and also enable to you to immediately begin paying for content if you’re having it outsourced.

16. Cash out. If there comes a day when you’re ready to move on, sell your newsletter. Keep in mind that having built in recurring income along with a list of paying members makes your business VALUABLE, so you should get a very good price for it.

Online Marketing Q and A

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Online MarketingQ. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, but how do I do that?

A. You’ve got two choices, and I recommend you do both. First, position yourself as an expert in your field. If you’re not an expert, surround yourself with experts by interviewing them, letting them guest post to your blog and working with them. Second, be generous. Give away great content that instills confidence in your abilities and expertise and builds your reputation. Offer free tele-classes or podcasts, guest post on popular blogs with info-packed posts, and author a book or report.

The better your free content is, the more people will trust you and your content. As an added bonus they’ll also be more likely to share your content with others, thereby helping you to build your reputation and your following.

Q. Is there a way to reach a wider audience while simultaneously delivering more value to my current customers?

A. You might consider lining up some partnerships or joint ventures in your niche. First, make a list of the areas your customers are interested in. You’re not looking for direct competition here, but rather complimentary sub-niches. For example, if you teach how to do Forex with a certain method, your customers will likely be interested in how to trade on Forex with other methods, and even how to invest in other areas besides the Forex market.

Once you make your list of areas, choose an expert in each that you’d like to partner with. Go online to get their contact information and then approach them with a win-win-win reason of why they should partner with you. They should benefit, you should benefit and of course your customers need to benefit as well.

Do something together that you can offer to both your customers and your partner’s customers, whether it’s a free webinar with an offer at the end, or creating a series of videos together, or even creating a new membership with a free introductory period. This will add value to your customers and theirs, as well as expanding your reach to a wider audience.

Q. But I’m just a newbie in my niche – how do I approach the “big dogs” and get their attention so they’ll partner with me?

A. Two words – help them. Comment on their posts, share their stuff through social media, ask if you can re-post their work to your blog, etc. Find a way to be of service to them so that you can get on their radar and start building a relationship for the long haul.

Note that the bigger the person you’re targeting (IE: The larger their following and the greater their influence in your market) the longer it’s going to take to attract their attention as someone they might want to work with. It’s recommended that you begin by targeting more accessible people and work your way up to the giants of your industry.

Also, consider writing a book, devoting one chapter to each “big dog” you are targeting. In this manner you can make friends with these players, and many of them will actually end up promoting your book to their audience.

Q. I keep hearing that I need to “have a story” to share with prospects. What does this mean?

A. In a marketing context, ‘your story’ is what led to you doing what you do today. For example, someone who teaches basketball techniques may have been a lousy basketball player themselves until they learned and mastered certain fundamentals and techniques that caused them to become an all star player. In a nutshell, that’s their story. Of course they’re going to want to embellish with details, such as how rotten they felt when they got laughed at for missing the easiest of shots.

The purpose of having your own story and sharing it with your readers is to make a connection. Someone having trouble making the junior varsity basketball team wants to know you went through some of the same trials and tribulations they are experiencing. This bonds them to you and causes them to be far more receptive to your message. Remember, “birds of a feather flock together.” Once they realize you’ve been through the same struggles they’re currently going through, and that you not only persevered but overcame, they’ll want to know exactly how you did it.

Q. But isn’t that manipulating them?

A. Not at all. You are showing that you have indeed walked in their shoes, experienced their problems and found a solution that works.

I heard a story once that illustrates this beautifully. Imagine you’re in a foreign country and you don’t speak the language. For days you’ve been struggling to understand and be understood. Then all of a sudden someone says hello to you in your language, and asks how you are. How would you react? No doubt you’d rush up to that person and start talking, feeling that you finally are making a connection with someone. Imagine the relief you would feel, finally being able to communicate, to understand and most of all to be understood.

Telling your story does the same thing – it creates a bonding connection that let’s the prospect know that you understand what they’re going through because you’ve experienced the same problems they have.

Q. If I want to create a product or success system based upon my own personal experiences, how do I go about that?

A. If you’ve become really successful at something, you have a ready-made product you can sell to others who want to master that same skill. Here’s how to get it into product form: Recall where you were at the beginning of your success. What was the first thing you did? The second? Write down everything that you did and put it into step-by-step form.

Now you’ve got the ___ number of steps to accomplishing ___. Name it something appropriate, get the domain for that name and start marketing it. You could do it as an ebook or audio/video course, or you could offer it as a series of webinars or even one-on-one coaching. Each step will represent one chapter in your book, or one webinar, or one coaching session.

HOT TIP: You can use this exact same process to partner with anyone who’s mastered a skill others want to learn. Interview them extensively to discover exactly how they reached their success and then create the product based on the interviews. Split the profits with the expert and rinse and repeat with more experts or the same expert and different topics.

Q. I have a friend and fellow marketer who’s continually writing posts for other people’s blogs. I think she’s foolish because she’s giving away her valuable info on other blogs instead of using it on her own to boost her standing in the search engines. She says it’s worth it because she’s getting new prospects through her guest posts. Who’s right?

A. You both are correct, to a degree. While it’s true that placing her best content on her own blog may help to get her site ranking in the search engines, SEO is always a gamble. On the other hand, guest posting on popular blogs practically guarantees exposure to new prospects as well as new alliances with the blog owners.

When your friend guest posts, she’s hopefully targeting blogs that already receive plenty of traffic interested in her particular niche. This will help her to gain exposure to new audiences and get her endorsed by leaders in her field (the blog owners).

Q. I’ve contacted blog owners about being a guest blogger for them, but because I’m new in the niche I don’t get much response. What can I do?

A. Begin by posting repeatedly in their comments section. Join in the conversation, add relevant comments, ask good questions and answer other people’s questions. Hyperlink your name to your website to get new visitors (this is automatic when you fill out the comment form – just be sure to fill out the website URL box as well as your name, and your name will become a hyperlink to your URL.)

Use a catchy, memorable photo on all of your posts. Register your email address along with your photo at http://en.gravatar.com/, and on many sites your photo will appear automatically when you use that same email address.

By taking part in the community, the blog owner will likely notice you and will be far more receptive next time you offer to do a blogpost. In addition, visitors to the blog will also begin to recognize you and visit your blog as well.

Q. I write a online marketing newsletter, but lately I get the feeling that no one is reading it. What am I doing wrong?

A. You may need to get back in touch with your market to find out what it is they want to know. Go to forums and watch social media to find out what they’re talking about and especially what they’re asking. Ideally you should he answering their questions and helping to solve their problems, because when you do that they will read every word of your newsletter.

Q. I HATE writing headlines and subject lines, and I don’t like using headline templates. Any ideas?

A. Interestingly enough, your best headline is often buried inside your copy or your email. You already know all the best selling points about your product, how best to present it, who your target market is, and how to craft the best call to action. So forget the headline, write your copy or email, and then go back and reread what you just wrote. Often times you’ll find your jewel of a headline right there inside your copy, just waiting for you to pluck it out and place it at the top.

Ways to Make a Million Dollars On The Internet

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Do you think a million dollars is out of reach? Think again. Short of investing – which takes capital – or working on commission in high ticket sales, there is likely no better place to become a millionaire than via the Internet.

To put a million dollars into perspective, you will need to earn $2739 per day for 365 days if you’re going to accomplish the task in one year. If you’re  patient, you need only make $548 per day for 5 years, or $274 per day for 10 years. You see? Making a million dollars is completely doable.

Here then are 9 ways to get you thinking in the right direction. Recommendation: Choose one and focus on that until it’s earning you a good income, then add a second and even a third stream into the mix.

Leveraging.

Find something that works and then multiply your efforts. For example, create a great product line with a dynamite affiliate program, and then focus on recruiting the best affiliates to sell for you. You’ll be leveraging their efforts for your gain.

I forget who said it’s better to have 1% of the efforts of 100 people than 100% of the efforts of one – but imagine if you get 10% of the efforts of 100 people. You might need to recruit a 1,000 affiliates or more to find these 100, but it will be well worth it. There are product creators right now on Clickbank who have earned far in excess of a million dollars simply by using this method.

Scaling.

When you create a product that is a hot seller, don’t stop. Create similar products at larger price points that you can sell to your same customers. Then create related product lines as well, to sell to existing customers as well as to attract new customers to your product lines. You goal is to add to your product line both vertically and horizontally, attracting a much larger share of your market and making you the market leader.

Coaching.

Start with a few clients to figure out what you’re doing. Then scale this up and leverage it with affiliates. You can sell one-on-one coaching, coaching memberships, group coaching and coaching events. Imagine putting on a coaching event in a different city every two weeks, selling seats for $997. You’d only need to sell 39 seats in each city to earn that million dollars.

Not possible you say? Tell that to Tony Robbins – he probably earns close to a million dollars for every event he does, and that’s after expenses. In case you’re curious, his net worth is estimated to be $480 million. Not bad for someone who simply coaches via stage and audio products. Think about it – if he can earn a million dollars 480 times, you can certainly do it once.

Continuity.

If you could sell a product once for $27, or you could sell access for $10 a month, what would you do? Here’s a hint: What do Netflix, cable companies, cell phone companies, utility companies, hosting companies, etc. all have in common? Continuity – the ability to bill month in and month out. Find something that people are willing to pay for monthly, then scale it up and use leverage, and you’ve got a proven wealth formula. So what’s the best place to start looking for the right product? Software or some kind of online automated service. You can give away free trials and then begin charging.

Consult.

If you’re really good at business or marketing, consider consulting with existing business for a share of the profits. For example, you work with a publisher to increase sales of their products, and in exchange you get 50% of the increased revenue. This is found revenue they would not have received if not for you, so it’s a win-win and a great way to make serious money. Start with small businesses, earn your successes and work up to the million dollar deals.

JV Broker.

There are tons of businesses outside of the IM field who don’t know much of anything about doing joint ventures. You can set up deals between these businesses and product owners to promote the products to the business’ existing customer list for a share of the profits.

For example, an online fitness equipment seller has a list of 100,000 customers and prospects. You broker a deal between them and a fitness info product, taking a percentage of the profits. You write the series of emails, set it all up, and take your cut. Then you do it again and again. One deal could make you anything from several hundred dollars to six figures, depending on the size and responsiveness of the list, how well matched the product is to the desires of the list and other factors.

Be cheap.

If you can somehow offer an extremely popular and in demand product at a lower price while still making a profit, you could earn far more than a million dollars. Swanson Vitamins offers nearly every herb and vitamin imaginable, and every price is almost always lower than stores and mail order competitors.

Netflix offers unlimited streaming for just $8 a month – about the price you used to pay for 2 movie rentals – and you had to drive to pick those up and return them. Hosting is another great example – it used to cost far more to host a website until one company decided to start charging $10 a month, and later reduced that price even lower. You won’t find this type of opportunity available everyday, but if you keep your eyes peeled and you’re not afraid to take massive action, you could be the next Netflix.

Be an authority.

Or better yet, get famous. When you’ve got a name people recognize, they want to do business with you. In fact, if you’re famous or enough of an authority, you can command top dollar for your products and services. Just look at a handbag in a discount store versus a handbag with the famous Gucci name on it. The difference in price is downright ridiculous, especially when you realize there probably isn’t much difference in quality.

Could Tony Robbins command so much money or fill entire auditoriums with $1,000 attendees if he weren’t famous? Probably not. So how did he get so famous? Infomercials. That’s right – he bought his way to fame and made money the whole way. Put out press releases, do outrageous things, become known as the mover and shaker in your industry and you can be famous, too.

Be Oprah.

Not actually Oprah, of course, but look at how she got rich – she hosted a talk show and made her guests look good. Today thanks to the Internet, anyone can host their own show. You can do video or podcast or both. You can interview anyone on any topic, so long as you can get them to say yes. And you can become famous and rich doing it.

How? Choose a niche and make your show THE authority on that niche. Then promote the products of  the people you interview. Here’s a 15 minute video from Vishen Lakhiani explaining how he made $930,000 in 18 months using this method.

Now that I’ve shared these methods with you, take a few minutes to read them again. Which one resonates with you? Which one gets you excited and motivated? Which one can you see yourself doing?

 Notice something – you are no longer thinking about “whether” you can make a million dollars. Instead, you are now thinking about “how” you WILL make a million dollars. Big difference, huh?

The very first step to making money is believing you can do it. The second step is choosing a plan of action. And the third step? TAKING action.