Choose The Best Solo Advertisement For Your List Building

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LotCon-Advertising-Facebook-Ads280Advertisement Solo ads are becoming a popular online marketing option for small to big businesses that have a good budget as solo ads could prove costly. Marketers who wish to deploy solo ads for promoting their business and brands should be informed about choosing the right solo ad that would bring on optimal results.

Marketers need to understand 3 criteria in choosing the best solo ad that would boost their business mailing list for business growth and expansion.

Criterion #1 – A Well Developed Squeeze Page

Good solo ads require a well developed squeeze page or opt-in page that would entice web traffic to become potential leads readily. This would refer to a well designed web page that is user friendly; even perhaps mobile friendly or compatible with the current emerging mobile technology.

The availability of a properly planned and designed squeeze or opt-in page makes it conducive for web visitors to take the necessary responses such as call-to-action responses that favor the business and marketer. These web visitors would not be just ‘passing by’ when they are directed to this page from the solo ad; otherwise, the solo ad is a failure. Web visitors who are directed to the squeeze page must always be enticed to stay on that page long enough to be convinced of the brand and business to take the desired call-to-action step.

The content and format of the squeeze page must be user friendly for the web visitor to navigate the page smoothly to find the desired information about the brand and the business before they make the crucial opt-in decision to be part of the business mailing list. This is a crucial step for marketers who would have their mailing list grow with potential leads to expand their business operations in the market besides establishing their market position and catching the attention of search engines as well as industry authorities for their progressive developments.

Although there are plenty of mailing lists suppliers who are ready to transact on solo ads marketing, the marketers are responsible in preparing other components such as a well designed squeeze page that would entice web visitors to the business website to respond accordingly. The squeeze page is a very instrumental tool that could convince web visitors to opt in as a business potential lead. This would grow the business list quickly, especially if the web consumer is inclined towards the brand and business.

Criterion #2 – Correct Website Link

Marketers who use solo ads must check that their website link is accurate before they pass it to the solo ad merchant who would use it on the mailing list of potential leads. This is a critical checkpoint as a misspelling of the website URL would be costly. Interested web consumers would never be able to find the business website or pay a visit to offer some sales. Marketers would have missed the great and abundant business opportunities when they are careless about their website link.

The mailing list supplier does not hold any responsibility towards a wrong link or invalid link attached to the solo ad sent out to the potential leads. The onus is on the marketer to check and confirm their website URL to ensure accuracy, validity and workability.

The worst scenario could be that the wrong website is a competitor’s website which would have directed all potential business leads to the competitor to cause the downfall of the brand and business. This is surprising as many competitors tend to ride on the success of established brands and companies by having similar brand names, company names and URLs that are meant to deceive and confuse unsuspecting web consumers.

Cautious marketers should always double check on their own website link to confirm its workability so that potential business leads generated from expensive solo ads marketing campaigns would prove fruitful. They should never assume that their website link is working at all times because technical faults could crop up unexpectedly. Every investment made in the solo ads marketing campaign must bring back good returns in the expected timeframe.

Criterion #3 – Monitor and Measure

Marketers must always take the initiative in monitoring and measuring the success of their solo ads marketing strategy. This would refer to a proper understanding of the concept and dynamics before implementation. Next, tracking and monitoring the effectiveness of the marketing campaign is essential to encourage future repeats of marketing campaigns but with better features.

The market offers many excellent traffic checkers and analyzer systems that would confirm the quality and quantity of goods delivered by the mailing list supplier and the solo ads generated for the marketing campaign. This action is necessary to ensure that the solo ad merchant made good on the delivery according to the agreed terms and conditions; otherwise, payment should be held back or repeat transactions are not encouraged.

These dynamic tools are cheap and readily available in the market to assist marketers in confirming a good deal on solo ads marketing. As the marketer takes this initiative, it would be simple to confirm the quality of the potential leads supplied in the mailing list as well as the reliability of the supplier in solo ads.

Marketers could also research on the solo ads supplier on the Internet to check out online reviews of this supplier before transacting. Web tools for measuring the quality of solo ads and suppliers abound on the Internet at low cost to assure marketers of their decision on deploying solo ads marketing and their choice of solo ads supplier.

This is an important criterion in selecting the best solo ad in list building as good tracking and measurements on solo ads and the suppliers would provide the necessary feedback to marketers to more successful marketing strategies and campaigns.

Conclusion

Solo ads Advertisement are powerful online marketing tools which marketers today would engage in if they have the allocated funds as solo ads could be rather expensive. However, the returns are huge in drawing high web traffic to the web business site with potential leads that could benefit the bottom line of the business.

Solo Ads – Ideas That Work to Create Solo Ads That Convert

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Solo Ads - Media BuyingSolo ads are highly preferred by marketers to boost their business brand on the Internet with the many benefits these ads offer. This is an online marketing technique that is widely indulged in by small to big companies today as there are more and more reliable suppliers of authentic and useful mailing lists in the market. That forms the basic premise of solo ads as a dynamic online marketing tool.

Marketers are finding it hard to seek authentic targeted niche audiences to fuel their business activities to boost sales and profits due to the increasing competition in the marketplace. Greater effort and best marketing tools are required to position the brand above the competition. Online ads are instrumental in this objective with their appealing designs and captivating styles. Solo ads focus on the brand to draw more interested consumers to the website of the business.

Dynamics of Solo Ads

Solo ads are online ads that a marketer pays another to have them put on the supplier’s mailing list, which is supposedly trustworthy and relevant to the marketer’s brand of business. This form of marketing is known to be effective as mass emailing is performed through an established mailing list that need not take time to build.

Many desperate marketers with funds are willing to pay for solo ads that ensure a reliable mailing list of authentic mail respondents who are likely to be open to the business brand and goods as these would have been tested by other marketers on similar products and offerings. Marketers who do not have the time or skills to build their own mailing list but want to promote their brand and wares are likely to resort to solo ads especially if they have the advertising budget.

There are 3 essential actions that must be activated for solo ads to be effective in any Internet marketing campaign.

1)  High Quality Ads

Solo ads are online adverts; they must be of high quality to attract the desired niche markets that would boost business sales. Solo ads are only effective if they are kept real to reflect the business and brand that would attract the right crowd. Marketers who are indulging in solo ads must know how their ad is going to look to their targeted audiences. The ad must be able to impact the viewers to compel an opt-in call-to-action, such as clicking on the ad immediately to be directed to the website for further details or actions.

Only high quality ads would be able to capture the interest and attention of mailing list recipients as they get many ads daily. Poor quality ads or irrelevant ads are normally deleted without a second look or thought. Hence, marketers must manipulate solo ads to their optimal potential as there is a price paid for these ads. Marketers must identify their targeted niche markets to identify their primary needs to design an appropriate ad that would entice their targeted recipients.

High quality solo ads must satisfy consumer needs with a plausible solution offered that would be attractive to targeted audiences. This would stir consumers to make a call-to-action response that would benefit the business. These consumers are more likely to be the ones who would convert to potential business prospects and customers to the brand and business.

Marketers should avoid pre-written ads that are to cover a wide scope of consumers, which may seem a large number, but contain very few relevant potential leads that would benefit the business at the end of the day.

2)  Choice of Reliable Suppliers

Another important component for successful solo ads is the choice of reliable mailing lists suppliers. Too many unscrupulous mailing lists suppliers are flooding the marketplace with bad lists that are passed off as quality or authentic lists.

Many of these bad hats are supplying poor quality mailing recipients who are not interested in the brand or business, but pushed to the unsuspecting marketer at high prices. If the marketers are desperate for potential leads to fuel business sales and development, they would be deeply disappointed. They would only experience very low percentages of interested buyers or business prospects from such lists.

Sometimes, bad list suppliers offer good lists, but to multiple marketers of similar businesses which make them as competitors. This would not generate the desired results marketers would want as they are facing heavy competition from their peers.

Reliable mailing lists suppliers are those with a proven track record of integrity and trustworthiness in the marketplace to offer good lists to marketers according to their preferences and requests. Helpful ones would even provide filtered leads to ensure useful leads to buyers who need not waste time and effort in filtering but start using the leads immediately.

3) Reasonable Charges and Terms for Mailing Lists

Smart marketers who plan to deploy solo ads must know what they are paying for and how much for how many. Many unscrupulous suppliers of mailing lists tend to take advantage of desperate and naïve marketers who do not know the market price of solo ads and mailing list with higher prices.

However, the market prices for good solo ads could be relatively high which is the reason unscrupulous suppliers manipulate unsuspecting buyers. High priced solo ads from established suppliers could be a worthy investment if the suppliers have a proven track record in such dealings.

Hence, marketers need to know if they are spending, rightly for solo ads to boost their traffic for their business. They could check out the market value of several reliable suppliers before committing to one. There could be other terms and conditions which may not be favorable to the marketers such as limited list size or unfiltered lists. Marketers must be alert to these and confirm if the terms and conditions are acceptable to fulfill their business goals and objectives.

Package deals could be worked out if a reliable mailing list supplier for solo ads is identified, although many marketers prefer to work with several to avoid stale results; as the saying goes, “familiarity breeds contempt.”