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Banner Exchanges
What is a banner Exchange? A web banner or banner ad is a form of advertising on the World Wide Web.
This form of online advertising entails embedding an advertisement Banner,
billboard) into a web
page. It is intended to attract traffic to a website by linking them to the web
site of the advertiser. The advertisement is constructed from an image (GIF,
JPEG), JavaScript program or multimedia object employing technologies such as
Java, Shockwave or Flash, often employing animation or sound to maximize
presence. Images are usually in a high-aspect ratio shape. That is to say,
either wide and short, or tall and narrow, hence the reference to banners. These
images are usually placed on web pages that have interesting content, such as a
newspaper article or an opinion piece.
The typical web banner is sized 468x60 pixels. The web banner is displayed when a web
page that references the banner is loaded into a web browser. This event is
known as an "impression". When the viewer clicks on the banner, the viewer is
directed to the website advertised in the banner. This event is known as a
"click through". In many cases, banners are delivered by a central ad server.
Many banner ads work on a click-through payback system. When the advertiser
scans their logfiles and detects that a web user has visited the advertiser's
site from the content site by clicking on the banner ad, the advertiser sends
the content provider some small amount of money (usually around five to ten US
cents). This payback system is often how the content provider is able to pay for
the internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements are intended to
function: notifying consumers of the product or service and presenting reasons
why the consumer should choose the product in question, although web banners
differ in that the results for advertisement campaigns may be monitored
real-time and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying because they
distract from a web page's actual content or waste bandwidth. Newer web browsers
often include options to disable pop-ups or block images from selected websites.
The Interactive Advertising Bureau has released a set of sizes which it has
designed to make ad sizing more predictable and better for both consumer and
producer. It calls these web advertisements "interactive marketing units".
Most used sizes are as follows (measurements in pixels width/height):
Full Banner: 468 by 60
Half Banner: 234 by 60
Micro Bar: 88 by 31
Button 1: 120 by 90
Button 2: 120 by 60
Vertical Banner: 120 by 240
Square Button: 125 square
Skyscraper: 120 by 600
Links:
BannerBeast
A classic one.
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