There are different types of internet marketing strategies that online entrepreneurs can use in order to promote their website. One of the most popular methods is article marketing. Article marketing is all about writing relevant and keyword-rich articles and submitting them to article directories.
Benefits Of Article Marketing
There are certain benefits of article marketing. Whenever people search for a particular thing on the internet, they usually type in a specific keyword in order to find what they are looking for. Aside from looking up for certain keywords, most people also look for important information on the internet. What articles do is that they compel people to visit your site and explore it further.
On the other hand, article marketing also helps build your credibility to your readers. The more you write excellent articles, the more people will visit your site. In order to build your credibility, it is important that you write articles that should provide your readers a solution to their problems or something that will help them achieve a particular goal.
Article Marketing and Article Directories
One of the most effective ways to do article marketing is to submit your articles to article directories. There are hundreds of online article directories that you can choose but make sure that you submit your articles in popular article directories such as EzineArticles, Buzzle, Soop articles and Hubpages. When submitting your articles to these directories, it is crucial that you understand the terms of each article directory that you want to submit your works to.
On the other hand, when submitting your articles to multiple directories, it is important that you do not duplicate your contents as search engines. Google, in particular, gives sanction to websites that post duplicated content in the internet thus it is crucial that you at least spin or rewrite your articles before submitting them to different article directories.
Another important thing that you need to consider when submitting articles to article directories is that you have to submit regularly in order to be visible to search engines. An average of 10 to 15 articles per week is the acceptable minimum articles that you need to submit thus you can hire an article marketer to write the articles for you.
Lastly, when submitting to article directories, it usually takes a few minutes to load your new articles to the website. Imagine if you are going to submit to more than five article directories and how much time you think you will waste in submitting your articles. Due to this, you can use automatic article submission tools that allow you to save time uploading your articles to your article directory accounts.
Tips In Writing Great Contents For Article Marketing
There are many tips existing online on how to write great contents for article marketing. When writing articles, it is important that you not only focus on the appropriate keywords but also the general content as well as the title of your articles. Below are some tips on how to write great contents for your articles.
- Catchy title – the title of your article is very important in catching the attention of your readers. When formulating the title of your article, make sure that it contains the right keywords and that they also reflect the contents of the article. There have been many online entrepreneurs who have miserably failed in giving proper titles to their articles. Although this may be the case, the best thing about submitting to article directories is that you can always change the title of your article is you think that it needs to be updated.
- Short yet concise content – when writing an article, it is important that you keep it short, simple yet concise. In the article marketing industry, writing articles that are around 400 to 600 words are acceptable. When writing articles, it is also crucial to break down the article using subheading or bullet points to make the readers easily distinguish your points.
- Quantity always beats quality – although writing a quality article is very crucial, it is important to take note that quantity is also important in article marketing. Article marketing does not only drive traffic to your website through keyword searches, but also through generating important back links. Thus, when submitting articles to article directories, make sure that you include a link to your website. If your readers find your articles useful, then there is a high probability that they will click on your links so that they can visit your site.
Article marketing requires a lot of work in order to maintain this particular marketing strategy. It is therefore important that you hire a copywriter or an article marketer to write great contents for you so that you can focus on more important things for your business.
Article Marketing For SEO Or Not
When writing articles, there have been a lot of debates about whether or not to write articles intended for search engines or for humans. Unfortunately, most people write articles with the intention of being acknowledged by major search engines. For most online entrepreneurs, writing articles for Search Engine Optimization (SEO) is very important because it allows websites to be shown on the top search ranking on sites like Google, Yahoo! and Bing. While it is an effective way in promoting websites to major search engines, article marketing for the sake of SEO has some downsides. It is more likely that the article will contain redundant keywords that will no longer sound natural or will make sense anymore. While writing articles for SEO will make your site appealing to search engines, your readers may not be impressed with your ideas or with your grammar for that matter.
So which strategy should you use? While there are some people who think that article marketing for search engines can generate a lot of sales, there are high statistics among online businesses that have generated better sales when writing impeccable and fluent articles. Therefore, it is crucial that you write not only for search engines but also for your human readers as well.