Email marketing is an old and useful technique used in internet marketing. It can help you in finding new customers and also attract existing clients. A business owner or corporate professional check their e-mail every 20-30 minutes so sending out promotions through e-mail is quite useful as e-mails are regularly checked. Custora, an analytics firm in the US, conducted a study on e-mail marketing and its impact and concluded that since 2009 companies have quadrupled their clientele through e-mail marketing, the tactic helped businesses gain new clients.
Right now is the best time to tap into e-mail marketing if your business already has not, with increase of businesses establishing themselves online and using several of different marketing schemes it is always good to be head of the competition. When it comes to e-mail marketing you can get some help. There are many e-mail marketing service providers who can help you create and send e-mail campaigns along with track them. But choosing one out of the many can be tough, the following questions would help you choose and decide which provider would fit your needs.
Question 1: What is your business looking to achieve from email marketing?
Planning ahead of time and setting your business goals will help you determine which e-mail marketing solution would be best for your business. There are many providers for this marketing scheme and if you are online retailer looking drive majority of traffic and sale to your website through e-mail marketing than iContact or Benchmark Email would be the best fit for you. The two let you create attractive e-mails, send and track them also. They also let you conduct customer surveys, so will help you get a response and keep track of it with clients and also let you send out e-mail coupons which will help you drive sales from both new and existing clients. Knowing what service is provided by the marketing firm will help you determine which one to go with, so have a goal set and research about the provider to decide which would fit your need.
Question 2: How much are you willing to spend and what are the costs for these providers?
When it comes to pricing for email marketing services the providers usually carry a monthly fee for their service which depends on how many subscribers you have. The price range from about $7.99 to $14 per month for up to 500 contacts, $16 to $30 for up to 2,500 contacts, and so on. You are normally allowed to send unlimited e-mails using these providers but very few do put a cap on the number of e-mails sent to the contacts so be sure to check on that also when selecting one.
The bigger and more popular providers do offer free trial service ranging from a month to two months so you can try them out before you decide to subscribe to them. Also, many providers such as Emma and Mailchimp let you send free e-mails if you have a limited amount of contacts so these are a good fit for smaller businesses that are looking to start marketing through e-mails and can later subscribe to a plan as their business and contacts grow.
Question 3: How to attract clients to subscribe to your e-mails?
The easiest way to get clients to sign up to your e-mail campaigns is to ask them when you interact with them. The best time to ask is when they are making a purchase, just through it in the conversation. Let clients know that you offer discounts and promotions through e-mail and if they sign up they would be eligible for that. Once you sign up with an e-mail marketing provider they provide you with a backend where you can easily add and manage contacts which will help you keep track of the e-mails sent to them and add more contacts. Many companies to get more subscribers have a form on their website or social media page where clients can enter their e-mail and automatically subscribe to e-mail promos.
Question 4: Is it worth it to pay extra and get a custom e-mail design?
Most of the popular services provide hundreds of different and professionally designed templates for e-mail marketing; they even allow you to add your logo and company details to the template. But having a custom made e-mail designed can always help you attract more clients as you can design it according to your target market. Again your budget would play a major role in this decision if you have the budget then go ahead and get it custom designed otherwise the template based e-mails can be just as effective.
Question 5: Will my email be formatted properly for all devices?
With the advances in technology e-mail can now be accessed from different devices from the computer to your cellphone. It is important to make sure that the e-mail you send to your clients is compatible with all devices. Providers such as Emma, iContact, and MailChimp offer mobile-optimized templates which appear with the proper format on both mobile and tablet devices. Also, these providers also allow you to check the template on different devices before you send them out so you can make sure that they are laid out properly and formatted correctly before you send them out.
These are just the basic questions you should consider and look to answer when you look to start an email marketing plan. These will help you decide which provider would help your company in the long run and which plan would fit your need and the goal of your business. It is recommended that you try out these providers before committing to them so make use of the free trials they offer and test them out so you know exactly what they offer.