Need of building a Mailing List
The single most important principle in your e-business will be your ability to build and grow a mailing list of people that you can contact without effort. You have probably heard in passing, that “the money is in the list”. You probably also heard a correction or caveat to this, that the money is actually the relationship you have with the people on your mailing list. Both of these are correct statements.
However, even understanding these principles will not bring you to a sustainable income. There are a couple of factors that you need to understand at the outset of mailing list building. First, your structures must be systematic. In other words, those people that join your mailing list should be part of a process that is continual in your business.
You will have a continual drop-off effect on your mailing list. You will have those that will grow disinterested in hearing from you. And you will have those who decide that your information is not worthwhile to them. You should be building your mailing list continually so that you’re replacing these people constantly over time.
While many people understand how to get prospects onto their “list”, most don’t understand how to do it so that it happens consistently and predictably in terms of the number of people who are going to come on and fall off. So as you seek to put the technology in place in order to help you to build your mailing list, think about how your system has to include ways to grow this list constantly and keep your mailing list “clean”.
The technical part of building a list is rather easy. On your website you will need a form to signup to your mailing list with a connection to an autoresponder. People that come to your site will enter their name and e-mail address into your form and they will be placed into an e-mail database that you will have access to.
In order to do this you will need to choose a company that will store e-mail addresses. There are a number of companies that are well known for this. You will probably notice that each one of them has certain features for the price that’s being offered. Candidly, you do not want to spend a lot of time trying to figure out which features are best for you at the beginning of your business. Find one reputable company for your mailing list building and e-mail marketing. Make sure that their monthly fee is within your budget and then leave it at that.