Quality SEO (search engine optimization) tricks for YOUR Business

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You may think that SEO or search engine optimization is dead and worthless and not needed anymore. However, you would be wrong because there have been several updates to SEO and it is still a very valuable tool for Internet marketers to have to get more traffic and make more profits for their website stores.

The thing is that besides concentrating on the things you should do in using good search engine optimization, you also have to concentrate on what you shouldn’t do when attempting to get your website up to speed regarding the algorithms of the search engines like Google, Bing or Yahoo. Here are some things that you need to watch out for:

Don’t Pay for Links
Website owners know that using good SEO means having a variety of good links that help people to find your website. However, if you are still using the old ways of buying links or getting them by trading with every site out there whether or not it relates to your niche and not getting them in a natural way, then you are likely to be finding yourself banned by Google as spam.
Inbound links need to be from other websites that have content on them that is related in some way to your site’s content because that gives you more points with the search engines than something that has no connection. Plus, if you can legitimately link to the authority sites like .edu or .gov sites, that will give you even more power.

Be sure not to link to sites like porn or those that Google has deindexed, as that makes Google consider banning you and that is not what you want at all.

Using Too Many Keywords
In the past, many website owners just threw in lots of keywords all over their content to try to get the search engines to rank them higher up in the searches. Google and the other search engines caught on to this practice and that’s why they put in changes to their algorithms and a lot of websites got downgraded.

Keywords are still important, but you can’t just use lots of them and not have them have a logical or useful meaning in your content. Your content needs to be fact filled and give the customer some useful information about your products or services. It needs to tell the story of your brand but not give away all of the information you are trying to sell.
The keywords you use need to be related to that information and not just stuck in there for no reason except to get indexed by Google. In fact, search engine optimization experts like Moz say only use a key word two or three time on a short article and five or six times on a larger one for best results.

Content Changes
Plus, recent information says that articles are better if you can make them at least 800 words long because this gives just enough to give useful information, yet isn’t too long so it bores the reader and they stop reading it. The only time you write content shorter is of course when interacting on social media sites or blogs, as those are an entirely different type of writings.
Content also needs to be a mix of text, pictures, graphics and video. Video especially is vital nowadays in our fast paced world. In fact, YouTube is also a search engine and is moving up fast at becoming the top rated search engine not counting Google. Be sure that all of this content is of the best quality, no grammar mistakes, no blurry photos, no huge photo files that take minutes to load, etc. Look for high quality writing that reads well and gives the customer what they need.

Don’t Forget About the Other Search Engines
Everyone thinks about Google and worries about Google’s algorithm when doing SEO and getting their website in shape to get more traffic and customers. However, there are other search engines out there that make a difference that people are using to find solutions to their issues like Bing or Yahoo, for instance.

Instead, you should concentrate on making your content, keywords, etc. the best that they can be and then all of the search engines will index your stuff and you could end up on top in every one of them! So the bottom line is to write your content for your readers, not for the search engines and you will do better at getting traffic and making more profits.

All in all, if you follow good search engine optimization tactics, this service is still quite valuable and will indeed help your website to improve and get more traffic. More traffic leads to more potential customers and that means more profits. So follow the above search engine optimization tactics and stand by for better results for your website stores.

Power of SEO for Small Businesses

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SEO or search engine optimization is an example of a vital feature that all marketing departments in all sizes of businesses must incorporate if they want to be successful. Yet, being able to do so is considerably harder for small businesses trying to stay competitive against larger companies.

Shopping online is so easy these days that customers are flocking to it to do everything from buying a pizza to ordering a new part for your car. Whatever you want is right there at your fingertips and small businesses need to do what they can to get a piece of the action. SEO strategies can work to assist small businesses in getting this done so that their potential customers to find them and buy from them instead of other websites in the same niche.

Social Media SEO

One of the largest trials for small businesses is to be able to efficiently merge SEO with not only their websites, but with their social media marketing tactics. According to SEO experts, there needs to be an appropriate mix of up-to-date news on their products and services combined with data that their customers will want to share with others. This means that the content on their business website has to somehow mirror the information on their social media pages in places like Facebook and Twitter.

Businesses need to focus on providing good, reliable and useful content instead of focusing on advertising tactics. As long as the material on their business websites fit that mold, then the news will be more likely shared on their social media pages by their customers. Good news can travel and go viral if enough customers see it and share it on social media and this can do great things for the small business company.

Plus, if small businesses interact well with their customers on social media, offer discounts or coupons, and spread the news about any new products, etc., then when their customers share these things with others, the business’ customer base will grow.

No Speedy Results
Another SEO trial that some small businesses run into is they don’t see any speedy results when they use SEO to optimize their websites. The thing is, any type of SEO campaign whether it is for any size of business, you have to give it time to get going and the improvements will come. Small businesses often think SEO is no good because they refuse to wait long enough to see any results. It all depends how much is put into their SEO strategies. If a lot of effort is used, then the process will take less time to show good results.
However, another problem is that untrustworthy SEO consultants promise unreal results and some small businesses fall into their traps. These business owners don’t understand how SEO works and so they think that all SEO tactics are worthless. But the truth is that SEO is salable to any size of a business and they just need to find trustworthy SEO specialists to work with them.

Not Being Committed Clients
Once they do find a trustworthy SEO company to help them to for a strategy, some small businesses mess up their own goals by not fully committing to the strategies the SEO experts are giving them to follow. If SEO is to work, a proper strategy has to be followed to the letter. The way to do this is to find an SEO expert that has a good following and where you have comfirmed if they have helped similar businesses and then trust their advice to help your business grow and profit. Even a small business can benefit from following tactics like using good and trending keywords, optimizing websites with good useful content, etc.

Not Using Video
Video content has been becoming more and more popular in the last few years and it seems as if everyone is looking at YouTube to find the answers to their problems. Good SEO can also help a small business learn how to use YouTube properly to gain traffic and potential customers. If a business isn’t using video as part of their content, then they are losing out on one of the best types of content to attract new clients to buy their products and services.

Other Good SEO Tactics
SEO can also be used to optimize more than just websites. It can be used to transform blogs, forums, and anything else that can be posted online. The principles of good SEO like keywords, good written and video content, etc., work no matter what it is you are promoting online.

The bottom line is that SEO does work for small businesses as well as for larger ones. If any size of business is not optimizing everything they put online through good SEO strategies, then it won’t exist for long.

Search Engine Optimization (SEO) Tips For Local Entrepreneurs

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The internet is global in nature but not all entrepreneurs have enough machinery to enter the global market. Although this may be the case, local entrepreneurs can still take advantage of the internet in order to draw in heavy traffic to their website from local clients. It is important to take note that while search engine optimization can help businesses reach the global market, it is a waste of important resources for local businesses to go for global reach. However, with most major search engines including Google not classifying businesses according to their locations, there is still a way for local business to promote their products locally through Search Engine Optimization (SEO). Below are some tips on how local entrepreneurs can promote their business using SEO.

Include Location In Keywords
One of the most important ways to use SEO to promote your local business in your area is to include your location in your keywords. For instance, if you are located in New York and you are selling jewelry, then your keywords should be “jewelry New York” or any similar strings. This particular keyword phrase identifies your business which is selling jewelry and it also identifies your location which is in New York. When people enter this particular phrase on the search boxes in Google or Yahoo!, your website will be generated in the search pages.

When it comes to using keywords, it is important that you check your keyword sets regularly. There are now many people running local businesses that are the same as yours that might also be using the same keywords as yours. If this happens, you can change your keywords periodically and make it more specific to the products and services that you offer.

Include Location When Using Meta Tags
Metatags are important in search engines but if you want local coverage for your business, you should include your location whenever you are using them. Metatags are simply HTML tags that help search engines index your site using the keywords as well as description that you provide. These tags are not seen by readers and its purpose is to provide data to search engines.

When you use metatags with your location, it is crucial that you also use a similar keyword on your content otherwise your posts will look very suspicious. Google easily detects such inconsistencies with the metatags as well as keywords used in the content.

Use Yahoo Local As Well As Google Places
Another way of promoting your business to your local community is to use sites such as Google Places and Yahoo Local. These sites are similar to directory sites where entrepreneurs can put their business information so that they can maintain their online presence.

Both Google Places and Yahoo Local are great options for businesses who have not yet established their websites. However, those who have websites already can gain more traffic if they put their business in these websites as many people often seek businesses through online directory listings. Aside from these websites, you can also promote your business to as many local directories as you can. This will make your website more visible in search engine pages.

Make Backlinks And Include Your Location In The Anchor Text
Creating backlinks is very important because it drives relevant traffic to websites. Backlinks is one of the most powerful SEO tools that will allow you to improve the traffic of your website. However, putting up your location can be challenging because the keywords as well as the location do not necessarily give a natural tone. Although this may be the case, putting your location in the anchor text is an effective way to make your business visible in search engines.

Get Involved More In Local Search Engines
Search engines such as Yahoo!, Google and Bing can bring a lot of traffic to your site but if you want to make your business more relevant to the local scene, then you can join local search engines to promote your business in the local setting. There are different kinds of local search engines that you can join and you can search whether there is one hosting in your community.

Use Social Media
Another great way of promoting your business to the local setting is to use social media. These days, there are many social media platforms that you can use in order to promote your business. One good platform is Facebook wherein your business can be viewed by potential clients in your community. Other social media platform that you can use includes Twitter, Google+ and Pinterest. The best thing about using social media is that there are many people using social media in order to look for things that interest them. In fact, many people use social media to find businesses that they are interested in. It has been noted that social media can drive more traffic than search engines, considering the fact that there are many people who are using them all the time.

Ask Testimonials From Clients
Another great way to establish your business locally is to ask for reviews and testimonials from your clients. There are many review sites where your clients can channel their feedbacks to your products and services. Review sites where client feedbacks can be posted include Merchant Circle and Yelp. On the other hand, you can create your blogs where you can post client testimonials. The benefit of asking testimonials from clients is that it helps build the reputation of your brand.

Create Different Pages For Each Location Of Your Business
If you have businesses in different towns or cities, then it is important that you can optimize your SEO if you make different pages for businesses that are located in different locations. When doing so, it is important that you also use the corresponding locations in your business.

These tips will help you optimize your site to make it more visible to the local market. You may be doing some of these important tips already and you might also be getting a lot of benefits.