Online Marketing Simplified

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There are so many courses out there on how to make money online, I thought it might be time for a quick refresher on just how simple information marketing on the Internet can be. Instead of pages and pages to show you this business model, I can do it in four steps.

The Information Business Model
1. Identify a Hungry Market
2. Provide Value and Build Relationships
3. Develop and Present a Solution
4. Present More (and more expensive) Solutions

Yes, it really is this simple.

So why should you consider following this particular business model? Four reasons:
1. It costs you very little to get started (Website, hosting, autoresponder.)
2. There is massive (MASSIVE) potential (Unlimited, really)
3. There are huge, long-term leverage opportunities (For example, you record a video to sell, give away the audio to list build, transcribe the content to make an article, etc. One action can provide many opportunities.)
4. You can earn passive income (Take a day off, a week off, and you can still be earning money while you’re not working.)

There are 2 ways to approach information marketing – either an expert or as a publisher

Expert Model:
1. You are the expert
2. You create the content and you do the marketing of that content
3. You can outsource some of your work, but you are the expert

Publisher Model:
1. You partner with an expert
2. The expert creates the content, often with your help (for example, interviewing them)
3. You do the marketing (you can outsource some of the marketing chores)
4. You split the profits in prearranged percentages (50/50 is common)

Note about the Publisher Model: Even if you don’t possess special information people are willing to pay for, you can still build an information business. It’s important to note that most experts know nothing about marketing and how to leverage their information into a real business.

Many experts are in need of additional income. In fact it’s often said that most authors are broke. And when approached correctly, they will be more than happy to work with you to get their information out there and to increase their own incomes.

Yes, Online Marketing Simplified is simple. Now get to work. 🙂

Tips to Get Your New Business Off The Ground

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Tips to Get Your New Business Off The GroundWhether you’re just starting your first online venture or you’re going into a new niche, you want to hit the ground running. And because success loves speed and so does your wallet, these tips are designed to give you maximum boost for the effort.

1. Get your Unique Selling Point together. What makes you different? What sets you apart? Don’t say quality or price – everyone says that. Find your own unique voice that can be heard above the noise of the crowd and all of your marketing endeavors will become that much easier.

2. Decide exactly what you want. You can’t reach a goal if you don’t know what it is, so what’s your chief objective? To build a loyal list? To sell a particular product or service? To become the trusted authority in your field? Decide what you want so you can choose the best methods to get there.

3. Decide exactly who your target customer is. You can’t market to everyone, so create a profile of your ideal customer and then cater all of your marketing and content to that profile as though you were speaking one on one.

4. Get some partners. These partners will vary according to your goal (Building a list? Selling a product? Etc.) and according to who your target market is. Decide who is in a great position to help you reach your goal, and then start building alliances with them by asking them what you can do for them. Let’s say you can write – offer to write blog posts, articles, emails, etc. for them. Think of it as paying it forward. Yes, it works. The alternative is to approach them with an exciting goal, like raising a large amount of money for a cause or charity. Potential JV partners will often lend a hand to be a part of something big and newsworthy.

5. Get social. Choose the two social networks that are the best fit for your new venture. Create new profiles just for your venture and start reaching out. Incentivize people to share by offering them a bribe (ebook, video, etc.) or by running a contest.

6. Get your content on. Create content for your blog or website, social media content, videos, etc. Make it INTERESTING, make it informative, make it enjoyable. Mix in a little controversy (if possible) and you’ve got a recipe for share-ability.

7. Don’t just write and post your content, SHARE it. Social media, guest blog posting, email and any method you can to get your content out there.

8. Give away small tastes only. There’s a theory that if you give away all your best stuff, customers will line up in droves to buy your products. But if they’re already getting your very best stuff for free, why would they? Because they think what you’re selling is even better. You can guess what happens when they realize it isn’t. Instead, only give away nibbles of your information. Tell them what to do, but don’t tell them how to do it. Make them buy your product to find that out. This is the secret of the marketers who charge 3 and 4 figures per product – they don’t give away their best stuff, they make the customers pay for it. And one more thing – people appreciate what they pay for. Want your customers to not appreciate you? Then give away the farm.

There you have it – 8 tips for launching your next IM venture. These are the solid techniques that build businesses. And you’ll notice something – no where in here did you see a gimmick or the latest piece of software. There’s no need to reinvent the wheel because building a solid business means using the rock solid basics that have been proven by successful marketers to work time and time again.