Google Marketing Options
Advertise with Google – Drive more Traffic to your site
There are several ways Google can help you to drive more traffic to your site. Some are just basic rules Google recommend to get your site listed and to get more traffic to your site. It is also possible to advertise your site or get you site listed by paying Google for advertisement or listing services.
Google Sitemaps and site submission
Access to the new Google Sitemaps program is truly a gift from the Google management. They are offering you a tool that you can use to keep your site constantly indexed and updated in the search engine database. With Google Sitemaps, webmasters can now take charge and make sure that their entire site is crawled and indexed. One important note to make is that the Google Sitemaps program will not necessarily improve the ranking of your sites pages. It only ensures that Google knows what you have got online for them to look at. You might also just add your site manually on the Google website (add URL). However using Sitemap or a link from another well indexed website might work much faster.
With Google Adwords you can advertise your product. Google will show your ads and you pay only when someone clicks on your ad. The aim of any Google Adwords campaign is to turn a profit. Whether tangible or intangible. Maybe you are looking to make more sales by generating very targeted traffic or have more visitors sign up for your ezine, download a free or trial software, free eBook etc. Ultimately the aim is to have a good return on your investment (ROI). However, the immediate goals of your campaign is to: 1. have a high click through Rate (CTR), 2.have a low cost per click (CPC).
Google AdSense delivers text and image ads that match the content on your website. These are very targeted ads that you can choose the size and color of and they come across to your customer as helpful more than an ad itself. Google Ads require virtually no maintenance and they help you put advertising on your website without actually having to deal with advertisers yourself. If you can copy and paste a small code you can have targeted advertising on your website in minutes. Adsense is simple to join and it is free to join. Whether you are an internet newbie or a veteran you can profit quickly by placing Google Adsense ads on your web pages. A special Google Adsense Started package is now available: Adsense Gold Special Starter package
Google Referral services
By adding a referral button to your site you connect users to useful products like Adsense and FireFox. You will be generating additional income in the process. You need to be a Adsense publisher in order to use referrals.
Blogger helps to interact with your visitors. Google Blogger service is free. To have a blog is good way to generate more traffic and improve your listings.
Above was 10 years ago. Much changed since. For more information: Google Marketing Products