Web 2.0 Exposed
Web 2.0 Exposed
When Tim O’Reilly (of O’Reilly Media) met with Dale Dougherty (of Media Live International) in 2004 the term ‘Web 2.0’ was born.
The definition given for Web 2.0 is: “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform”.
Most important rule: “Build applications that harness network effects which get better the more people use them”. Web 2.0 is driven by users.
Web 2.0 can be viewed as an upgrade to the original World Wide Web. The Web before the dot com crash is now often referred to as Web 1.0
New technologies such as blogs, social bookmarking, wikis, podcasts and RSS feeds are just a few of the technologies that are helping to shape and direct Web 2.0
Difference between Web 1.0 and Web 2.0
Some of the more obvious difference between Web 1.0 and Web 2.0 are:
1. DoubleClick replaced by Google AdSense,
2. Britannica Online replaced by Wikipedia,
3. Personal Web Pages replaced by Blogs,
4. Content Management Systems replaced by Wikis
5. Directories replaced by Tagging.
The technology is there. It is easy to use. It is accessible and it is relatively cheap….most of it is even free. Many websites that started out as static websites are now adding features like blogs and forums and propelling themselves into the future of Internet commerce.
The Internet has always been and still is a platform for information but with Web 2.0 is has also become a platform for participation.
Following is just a few of the innovations of Web 2.0. These innovations have changed the way we use the World Wide Web:
Blogging software was developed. Now those who had personal websites could not only post about themselves, but they could allow their visitors to comment on what had been posted or ask questions. It was a huge advancement. Because of that technology, today blogging is very big business.
People visit and post to blogs all over the Internet about any and every subject that they are interested in and the owners of these blogs have figured out that they can make their blogs very, very profitable indeed.
Social bookmarking is more or less a by-product of blogging but it is based on the same basic technology.
Social bookmarking sites such as Delicious, allow their users to upload their own favorite site bookmarks so that everybody else in the world can see and use those bookmarks.
When a user uploads his favorite site bookmarks into his online account, a backlink is created to that site. When enough people click on the link, the site that has been book marked gets indexed and gains a rank by search engines.
A short definition of Wiki is “software that allows users to freely create and edit Web page content using any Web browser”.
Wiki supports hyperlinks and has simple text syntax for creating new pages and cross links between internal pages on the fly.
In short Wiki technology allows editing of material posted on a website by the poster or by others.
The best example of Wiki technology in action on the Internet is “Wikipedia”.
Podcasts or Webcasts:
As broadband internet connect connections and wireless networks become more and more common throughout the entire world, the podcast or webcast is gaining in popularity. People do still read, but they are getting used at looking and listening to information.
You can find and tune into podcasts or webcasts on almost any subject imaginable today. Those who have blogs are making use of this technology to sell products and to promote their websites in record numbers.
Web 2.0 is definitely here to stay. Web 2.0 is fluid and it is every changing. New technology will be developed. People are, after all, the driving force of Web 2.0.